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Thread: MM Proof Change

  1. #231
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    Re: MM Proof Change

    I haven't seen anyone mention this quote from the Fox News article, directly preceding Chuck Cowdery's appearance:

    "[Bill Samuels Sr.] never really was wed to 90 proof anyway," [Bill Samuels Jr.] said. "It's just that he had to pick something, and he knew that anything over 90, the alcohol smothered the taste of whiskey and he was a little nervous about going too much lower."

    http://www.foxnews.com/leisure/2013/...#ixzz2KhdgGXNe

    Strange thing to say, since they had a 101 proof expression in the past, and currently one at 94. The fact that this is their current talking point seems to offer even less of a hope that we'll ever see anything approaching 100 proof from this distillery.

  2. #232
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    Re: MM Proof Change

    Almost gave in and bought a 45er today. Almost.

  3. #233
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    Re: MM Proof Change

    I'm surprised that things are happening this quickly, but my local whiskey monger tells me that the shipment of MM 750's that he is getting in this week will be the lower proof stuff.
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

  4. #234
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    Re: MM Proof Change

    Smothered the taste of the whiskey? Even if it was drunk in a cocktail, with soda pop or in a highball or even with ice alone, which I would think is the way 100 proof or any bourbon is usually drunk? Sounds odd to me.

    To me proof has simply been a value proposition, i.e., I've always assumed that the more alcohol in the bottle, the better the value on a unit of alcohol basis. There is nothing magic in how the distiller puts water in (IMO), I can put in my own to get it (should I choose) where I want it to be.

    I wonder if the numbers bear this out though. E.g. an interesting spreadsheet would be one which indicated the cost of different proof bourbons on a unit of alcohol basis. It would have to be done within a given age range though, say all bourbons from 4-5 years old, 6-8, 8-10, etc., something like that. An arbitrary factor would be involved but that's okay within reason. I would think the higher alcohol bourbons are better values, but am not 100% sure. At any rate, Makers, for those who view it as I do, at 90 proof is surely a better proposition than at 84 proof because the price hasn't come down.

    Gary
    Last edited by Gillman; 02-13-2013 at 11:00.

  5. #235
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    Re: MM Proof Change

    Quote Originally Posted by Gillman View Post
    I wonder if the numbers bear this out though. E.g. an interesting spreadsheet would be one which indicated the cost of different proof bourbons on a unit of alcohol basis. It would have to be done within a given age range though, say all bourbons from 4-5 years old, 6-8, 8-10, etc., something like that. An arbitrary factor would be involved but that's okay within reason. I would think the higher alcohol bourbons are better values, but am not 100% sure.

    Gary
    This would be kind of neat to see. Of course the time involved puting something like that together might be limiting. Anyone know someone who has a fondness for spreadsheets and is a wee bit on the obsessive/compulsive side?

    ~S

  6. #236
    Bourbonian Of The Year 2013 and Guru
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    Re: MM Proof Change

    Quote Originally Posted by Smokewagon View Post
    This would be kind of neat to see. Of course the time involved puting something like that together might be limiting. Anyone know someone who has a fondness for spreadsheets and is a wee bit on the obsessive/compulsive side?

    ~S
    I nominate Squire.
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

  7. #237
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    MM Proof Change

    Well I've never purchased a bottle of MM, so after reading this news I'm sure that trend will continue.

  8. #238
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    Re: MM Proof Change

    Quote Originally Posted by smokinjoe View Post
    I nominate Squire.
    Second.

    I also hope he'll be able to make it to the Sampler. The man has been on a roll for quite some time.
    bibamus, moriendum est
    Sipology Blog

  9. #239
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    Re: MM Proof Change

    It's begun. I saw Maker's Lite 750s at a store in Chicago today. The 1.75s were still the 90 proof.

  10. #240
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    Re: MM Proof Change

    damn... that was fast!
    Hope is subversive, for it limits the grandiose pretensions of the present by calling into existence the possibility of something better.

 

 

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