MM Proof Change

[smokinjoe]

Thank you for this, just ordered 3 bottles. $127 or so with free shipping for a first time order. They are 59.99 each here in Michigan

Best regards, Tony

Sounds like you did well, Tony. Just make sure that you are getting the 90 proof. The 84 is already on the shelves, and I would suspect that the turnover on MM is pretty high, even in "normal" times.

[Yeti]

Sounds like you did well, Tony. Just make sure that you are getting the 90 proof. The 84 is already on the shelves, and I would suspect that the turnover on MM is pretty high, even in "normal" times.

For those interested I called today and verified they were still shipping the 90.

[aea6574]

For those interested I called today and verified they were still shipping the 90.

It is also listed on the site as 90 proof but you do not have much time left for the sale.

[shoshani]

I saw the new bottles at a Walgreen's in downtown Chicago this morning. Very curious alteration to the label: the side of the label used to say "Fully Matured" and below that, the words "Ninety Proof" were spelled out. Now it says "Fully Matured", and below that it says "Alcohol 42% by volume". Nowhere does it say 84 proof that I could find. The cynical mind might be inclined to believe they're trying to hide or mask the change to the casual shopper who perhaps does not receive Ambassador emails, or read online articles, or newspapers, or anything.

[msk2718]

One less number to attract attention...

I saw the new bottles at a Walgreen's in downtown Chicago this morning. Very curious alteration to the label: the side of the label used to say "Fully Matured" and below that, the words "Ninety Proof" were spelled out. Now it says "Fully Matured", and below that it says "Alcohol 42% by volume". Nowhere does it say 84 proof that I could find. The cynical mind might be inclined to believe they're trying to hide or mask the change to the casual shopper who perhaps does not receive Ambassador emails, or read online articles, or newspapers, or anything.

[squire]

What they don't know won't hurt 'em, I suppose.

[Gillman]

Who will give the first direct taste test? (Perhaps blind tasting?).

Gary

[squire]

I'll volunteer to offer a second opinion if someone else is pouring.

[Enoch]

Is there really such a thing as a premium bourbon in the 80 proof range? I can't think of one. Chuck mentioned Jacob's Well, also 84 proof. What happened to that? Mostly, I think of the bottom shelf stuff being 80 proof. Some of it can be ok, but not premium.

I always thought the 84 proof of Jacob's Well was to match the 84 months.

[ILLfarmboy]

I saw the new bottles at a Walgreen's in downtown Chicago this morning. Very curious alteration to the label: the side of the label used to say "Fully Matured" and below that, the words "Ninety Proof" were spelled out. Now it says "Fully Matured", and below that it says "Alcohol 42% by volume". Nowhere does it say 84 proof that I could find. The cynical mind might be inclined to believe they're trying to hide or mask the change to the casual shopper who perhaps does not receive Ambassador emails, or read online articles, or newspapers, or anything.

I'm inclined to the same opinion.

I was out today, at a local grocery store, smallish place with overpriced booze and saw the new label. I can't think the turnover rate on their stock is particularly fast but they had the new stuff.

I think Beam timed the roll-out to be well under way before any peep of the proof drop was uttered.

The whole thing just fu$#& sucks and blows.