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Thread: MM Proof Change

  1. #271
    Guru
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    Sep 2004
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    Jackson, MS
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    Re: MM Proof Change

    So much for the 'we like to hear from our friends' folksy approach.

  2. #272
    Disciple
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    Apr 2010
    Location
    Wisconsin
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    1,534

    Re: MM Proof Change

    Quote Originally Posted by ILLfarmboy View Post
    I'm inclined to the same opinion.

    I was out today, at a local grocery store, smallish place with overpriced booze and saw the new label. I can't think the turnover rate on their stock is particularly fast but they had the new stuff.

    I think Beam timed the roll-out to be well under way before any peep of the proof drop was uttered.

    The whole thing just fu$#& sucks and blows.
    At least in matters of Bourbon, I wholly agree with Brad.

  3. #273
    Connoisseur
    Join Date
    Dec 2011
    Posts
    948

    Re: MM Proof Change

    The title of this article seems to sum it up: Did Maker's Mark Commit Brand Suicide? I love the fact that Bill Samuels said you Maker's drinkers won't notice the difference.

  4. #274
    Guru
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    May 2005
    Location
    Eastern Pennsylvania
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    2,821

    Re: MM Proof Change

    I pick up my 2 bottles of "anniversary" whiskey that I picked out 6 years ago soon. This is a special bottling with your name on it to celebrate your whiskey being in the bottle. I e-mailed them and said that if they put 84 proof in those bottles, I did not want it.
    Joe
    Colonel Joseph B. "Bourbon Joe" Koch

    "Bourbon.....It's cheaper than therapy!!"

  5. #275
    Connoisseur
    Join Date
    Mar 2010
    Location
    Columbia. South Carolina
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    878

    Re: MM Proof Change

    There appears to be a fair amount of hording of the 90. Total wine was down to about a dozen bottles. The manager said she expected to be out by days end. 17 cases sold in three days.

  6. #276
    Disciple
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    Jun 2010
    Location
    Northern Indiana
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    1,661

    Re: MM Proof Change

    I was at MM yesterday, and the tour guide got asked (not by me) about the proof change. He stuck to the corporate line pretty well; no one can tell the difference, it was done for our loyal customers who wouldn't want a price change, it's because our brand is just so popular, etc. Like all the tour guides, he was about 80% accurate with his statements. He mis-interpreted what sour mashing meant, but was otherwise pretty well-educated. I get the feeling hte questions has been asked a lot this week.

  7. #277
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    Jun 2012
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    Commonwealth of KY
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    3,188

    Re: MM Proof Change

    And did you get to taste the 42?

  8. #278
    Disciple
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    Jun 2010
    Location
    Northern Indiana
    Posts
    1,661

    Re: MM Proof Change

    ^yes, but I don't drink MM enough to really be able to tell a difference when it's not side-by-side. We sampled the white dog, the new MM, and the 46. I tend to think they're right when the say people won't tell a difference, it's just that the 3% of people they're wrong about are their most loyal customers.

  9. #279
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    Sep 2012
    Location
    Chicago
    Posts
    10

    Re: MM Proof Change

    Tastes great! --> Less filling!
    photo.JPG

  10. #280
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
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    12,321

    Re: MM Proof Change

    Next thing they'll tell us lower alcohol is healthier.

 

 

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