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Thread: MM Proof Change

  1. #331
    Enthusiast
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    Re: MM Proof Change

    Quote Originally Posted by Kyjd75 View Post
    Wonder if the label shown on FB or wherever is the new "real" label, as the old 90 proof label does not have the "(ninety proof)" as the bottom line.
    Every bottle I've ever had has "ninety proof" written out. I actually commented that the lower-proof bottling does not spell out "eighty-four proof" at all. It just says "Alcohol 42% by volume". (However, I mistakenly thought the 90 proof bottling doesn't say "Alcohol 45% by volume". It does.)

  2. #332
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    Re: MM Proof Change

    Quote Originally Posted by sku View Post
    Several bars are already offering a new drink called "The Apology" consisting of a shot of Maker's with New Coke. If only we could watch some movies on Qwikster while enjoying it.
    It just hit me that this is funny but technically not feasible. The Coca-Cola Company discontinued New Coke (by then rebranded as Coke II) in 2002. Unlike whiskey, soft drinks do not age well.

  3. #333
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    Re: MM Proof Change

    Wow, an uptick in sales from customers anticipating the proof change and now an instant 84 proof collectable. Makers couldn't have made out better if the consequences had been intended.

  4. #334
    Advanced Taster
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    Dec 2011
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    Re: MM Proof Change

    All I learned was that the MM Ambassador-in-Chief/at-Large are dummies who damaged the brand. If not for nepotism, these guys would/should have been fired.

  5. #335
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    Re: MM Proof Change

    They could be fired if they didn't follow orders.

  6. #336
    Virtuoso
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    Sep 2010
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    Twin Cities, MN
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    1,317

    Re: MM Proof Change

    Sooooo.....

    can we start a grassroots campaign to get them to leave some in the barrel a little longer than 5 years? Say, somewhere in the 7 to 9 range? And bottle it at 101 or higher?


    ***crickets***
    Life's too short, and there's too much good whiskey within reach.

  7. #337
    Bourbonian of the Year 2002 and Guru
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    Sep 1999
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    12,656

    Re: MM Proof Change

    I did receive a partial answer. The 84s aren't being recalled. They will be allowed to sell through. They were produced for about a week, which I estimate to be about 30,000 cases. The picture on my blog of the new label is from a Ravens commemorative that was released in Baltimore right after the Super Bowl. There are several reports in this thread of 84s (not the Ravens commemorative) showing up here in Chicago, although I looked at my Jewel-Osco two nights ago and they had the 90, and only two bottles of it.

  8. #338
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    Apr 2011
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    Re: MM Proof Change

    Binny's in Willowbrook had three 1.75s of the 84 proof on the shelf when I was there yesterday. The only 750s I saw were in gift packs that I assume to be 90-proof holiday leftovers.
    "Delicious... bourbon. Brownest of the brown liquors... so tempting. What's that? You want me to drink you?" -Lionel Hutz

  9. #339
    Bourbonian Of The Year 2013 and Guru
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    Just East of the Big Chicken, GA
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    Re: MM Proof Change

    OK, I'm a sucker. I bought some 84's yesterday...
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

  10. #340
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    Re: MM Proof Change

    Quote Originally Posted by smokinjoe View Post
    OK, I'm a sucker. I bought some 84's yesterday...
    Well, one of the steps is admitting that you are powerless.
    John B

    "Drinking when we are not thirsty and making love at all seasons… that is all there is to distinguish us from other animals."

 

 

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