Hey, you don't get what you don't ask for.
Are you kidding? I'm constantly getting things I didn't ask for.
Col. Charles K. "Crotchety" Cowdery
"Whiskey Don't Keep."
Guess you've got one of those magnetic personalities that attract stuff.
I've been present to a couple of impromptu conversations over the last week or so regarding the MM proof change. Firstly, I am very surprised at how many people, including non bourbon drinkers, are aware of the controversy. It seems to be big news, even outside of our own snow globe, here. Several folks have mentioned it to me, or I have been near a conversation about it. Maybe, it's that they mention it because they know I'm a bourbon guy......But, the thing that has resonated with me upon hearing the talk, is the idea that MM was doing something..."bad" in lowering the proof. Even from non-drinkers. The statement I keep hearing is "watering down" the whiskey. And, it is being said in a derogotory manner, as if there was some hanky-panky going on. I think, even to the average Joe, "watering down" whiskey, or "watering down" anything, for that matter, ain't good. And, that seems to be how a lot of folks see Maker's, in their attempt to address their issues.
"Every bottle is its own learning experience." -- Sensei Ox-sama
I know I am not the first to think or mention it, but it the whole thing was a marketing ploy, it worked. As smokinjoe said even non-bourbon drinkers know about it. Genius, pure genius.
"You can't claim to have been drinkin all day if you don't start first thing in the mornin."
I noticed a bottle of 42 going for $500 as rare. Hmmmm
Hahahahahahaha . . .