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Thread: MM Proof Change

  1. #391
    Advanced Taster
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    Nov 2010
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    West Pennsylvania
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    Re: MM Proof Change

    Quote Originally Posted by MauiSon View Post
    Anyone ready to close this thread yet?

    NO....'cause MM hasn't answered if there is SW juice in the newest release or not!!
    .
    .
    Rye whiskey makes the sun set faster.

  2. #392
    Trippah and Admin
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    Re: MM Proof Change

    Quote Originally Posted by Kalessin View Post
    Changing the stated proof of the spirit to reflect the contents in the bottle doesn't require a new COLA.

    There's a list of allowable changes to an approved label (artwork, colors, fonts, contents, etc.) at the TTB:

    http://www.ttb.gov/labeling/allowable_revisions.shtml
    There's an echo in here.
    My name is Joel Goodson. I deal in human fulfillment.
    I grossed over eight thousand dollars in one night. Time of your life, huh kid?

  3. #393
    Guru
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    Sep 2004
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    Jackson, MS
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    10,616

    Re: MM Proof Change

    Hey, you don't get what you don't ask for.

  4. #394
    Bourbonian of the Year 2002 and Guru
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    Sep 1999
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    Chicago
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    12,375

    Re: MM Proof Change

    Are you kidding? I'm constantly getting things I didn't ask for.

  5. #395
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    Re: MM Proof Change

    Guess you've got one of those magnetic personalities that attract stuff.

  6. #396
    Bourbonian Of The Year 2013 and Guru
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    Sep 2004
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    Just East of the Big Chicken, GA
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    Re: MM Proof Change

    I've been present to a couple of impromptu conversations over the last week or so regarding the MM proof change. Firstly, I am very surprised at how many people, including non bourbon drinkers, are aware of the controversy. It seems to be big news, even outside of our own snow globe, here. Several folks have mentioned it to me, or I have been near a conversation about it. Maybe, it's that they mention it because they know I'm a bourbon guy......But, the thing that has resonated with me upon hearing the talk, is the idea that MM was doing something..."bad" in lowering the proof. Even from non-drinkers. The statement I keep hearing is "watering down" the whiskey. And, it is being said in a derogotory manner, as if there was some hanky-panky going on. I think, even to the average Joe, "watering down" whiskey, or "watering down" anything, for that matter, ain't good. And, that seems to be how a lot of folks see Maker's, in their attempt to address their issues.
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

  7. #397
    Enthusiast
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    Feb 2013
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    Idaho
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    433

    Re: MM Proof Change

    I know I am not the first to think or mention it, but it the whole thing was a marketing ploy, it worked. As smokinjoe said even non-bourbon drinkers know about it. Genius, pure genius.
    "You can't claim to have been drinkin all day if you don't start first thing in the mornin."

  8. #398
    Connoisseur
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    Mar 2010
    Location
    Columbia. South Carolina
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    811

    Re: MM Proof Change

    I noticed a bottle of 42 going for $500 as rare. Hmmmm

  9. #399
    Guru
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    Re: MM Proof Change

    Hahahahahahaha . . .

  10. #400
    Virtuoso
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    Oct 2011
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    Atlanta
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    1,013

    Re: MM Proof Change

    Quote Originally Posted by Enoch View Post
    I noticed a bottle of 42 going for $500 as rare. Hmmmm
    its the same people selling twinkles and hoho's.
    "On a long enough timeline, the survival rate for everyone drops to zero"
    T. Durden

 

 

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