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Thread: MM Proof Change

  1. #281
    Enthusiast
    Join Date
    Jul 2010
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    283

    Re: MM Proof Change

    MM.jpg

    Makers Mark posted this on their facebook site today
    Steffen
    Last edited by macdeffe; 02-17-2013 at 10:05.

  2. #282

    Re: MM Proof Change

    And they just posted a statement that they're reversing the decision, and resuming production of 90 proof.

  3. #283
    Advanced Taster
    Join Date
    May 2011
    Posts
    113

    Re: MM Proof Change

    I wonder if any of this was planned from the beginning. Do you think they really listened to the consumer or just used this all as publicity? It would be brilliant if it was all for the publicity. Brilliant.

  4. #284
    Bourbonian of the Year 2011
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    Sep 2002
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    9,166

    Re: MM Proof Change

    This is extraordinary. Did anyone buy a 42% ABV version? Fastest dusty I ever heard of!

    Gary

  5. #285
    Bourbonian Of The Year 2013 and Guru
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    Just East of the Big Chicken, GA
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    Re: MM Proof Change

    Regardless, of the hows, whys, and what-not, I salute MM for this move. Maybe, they do hear us?
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

  6. #286
    Bourbonian of the Year 2011
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    Re: MM Proof Change

    Fully agree Joe.

    Gary

  7. #287
    Enthusiast
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    Apr 2011
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    Chicagoland
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    435

    Re: MM Proof Change

    Ha! Saw the 84 proof at a Binny's this morn. Now I have to pick up one of those collectibles!
    "Delicious... bourbon. Brownest of the brown liquors... so tempting. What's that? You want me to drink you?" -Lionel Hutz

  8. #288
    Guru
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    Sep 2004
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    Jackson, MS
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    12,468

    Re: MM Proof Change

    New Coke, New Coke, New Coke.

  9. #289
    Guru
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    Mar 2012
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    PacNW
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    2,299

    MM Proof Change

    Quote Originally Posted by ChainWhip View Post
    I think it'd be funny if MM suddenly reversed course and collectors/flippers started buying all the MM-Lite off the shelves to sell on CL as "collectors items" (at heavily elevated prices of course).
    Quote Originally Posted by stevegoz View Post
    Ha! Saw the 84 proof at a Binny's this morn. Now I have to pick up one of those collectibles!
    C'mon... I should at least get a gold star!

    *grin*

    Quote Originally Posted by smokinjoe View Post
    Regardless, of the hows, whys, and what-not, I salute MM for this move. Maybe, they do hear us?
    All joking aside, this is encouraging news. I do still hope for a premium product from them (higher proof/older age statement/BiB/etc) though.
    Last edited by ChainWhip; 02-17-2013 at 10:43.
    ¡Geaux Tigers! - ¡Visca el Barça!

    "Really though, my hands are sore. The tool was doing it's thing with a flex hose." -Barrel_Proof

  10. #290
    Connoisseur
    Join Date
    Dec 2011
    Posts
    948

    Re: MM Proof Change

    Mediocre Mark reversed course, huh? For those that enjoy the 90 proof version, you got lucky - once Beam got used to the quick-hit profit boost the watered-down version would have generated, the 90 proof version would have never come back.
    Last edited by LostBottle; 02-17-2013 at 11:06.

 

 

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