MM Proof Change

[shoshani]

Wonder if the label shown on FB or wherever is the new "real" label, as the old 90 proof label does not have the "(ninety proof)" as the bottom line.

Every bottle I've ever had has "ninety proof" written out. I actually commented that the lower-proof bottling does not spell out "eighty-four proof" at all. It just says "Alcohol 42% by volume". (However, I mistakenly thought the 90 proof bottling doesn't say "Alcohol 45% by volume". It does.)

[shoshani]

Several bars are already offering a new drink called "The Apology" consisting of a shot of Maker's with New Coke. If only we could watch some movies on Qwikster while enjoying it.

It just hit me that this is funny but technically not feasible. The Coca-Cola Company discontinued New Coke (by then rebranded as Coke II) in 2002. Unlike whiskey, soft drinks do not age well.

[squire]

Wow, an uptick in sales from customers anticipating the proof change and now an instant 84 proof collectable. Makers couldn't have made out better if the consequences had been intended.

[Rockefeller]

All I learned was that the MM Ambassador-in-Chief/at-Large are dummies who damaged the brand. If not for nepotism, these guys would/should have been fired.

[squire]

They could be fired if they didn't follow orders.

[Brisko]

Sooooo.....

can we start a grassroots campaign to get them to leave some in the barrel a little longer than 5 years? Say, somewhere in the 7 to 9 range? And bottle it at 101 or higher?


***crickets***

[cowdery]

I did receive a partial answer. The 84s aren't being recalled. They will be allowed to sell through. They were produced for about a week, which I estimate to be about 30,000 cases. The picture on my blog of the new label is from a Ravens commemorative that was released in Baltimore right after the Super Bowl. There are several reports in this thread of 84s (not the Ravens commemorative) showing up here in Chicago, although I looked at my Jewel-Osco two nights ago and they had the 90, and only two bottles of it.

[stevegoz]

Binny's in Willowbrook had three 1.75s of the 84 proof on the shelf when I was there yesterday. The only 750s I saw were in gift packs that I assume to be 90-proof holiday leftovers.

[smokinjoe]

OK, I'm a sucker. I bought some 84's yesterday...

[jburlowski]

OK, I'm a sucker. I bought some 84's yesterday...

Well, one of the steps is admitting that you are powerless.