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Thread: New Beam 12y/o?

  1. #31
    Virtuoso
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    Re: New Beam 12y/o?

    Quote Originally Posted by squire View Post
    None of that news is unexpected.
    .... and it still sucks.

  2. #32
    Guru
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    Re: New Beam 12y/o?

    Well, if MM continues to sell well at the lower proof that is.

  3. #33
    Disciple
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    Re: New Beam 12y/o?

    Quote Originally Posted by cowdery View Post
    I predict that just as we're seeing age statements only on higher end stuff, we're going to see something similar with proofs. We may see some more mid-price brands lower their proof. We may also see more 84 and 86, and less 90 and 92. We'll still see 100+, but only in very high end stuff like the BTAC. I think the lesson of Maker's Mark is that if you have a strong brand and you're having trouble keeping up with demand, having your proof above 80 is just leaving money on the table.
    So there is...one positive to approaching a 60 years human age statement and being into bourbon long enough to have a decent sized bunker .
    Thad

    BTOTY-2011

  4. #34
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    Re: New Beam 12y/o?

    Don't see my well running dry anytime soon either.

  5. #35
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    Re: New Beam 12y/o?

    Is this the standard Beam mashbill or the OGD one? (They have taken the AS off of BH....)
    John B

    "Drinking when we are not thirsty and making love at all seasons… that is all there is to distinguish us from other animals."

  6. #36
    Bourbonian of the Year 2002 and Guru
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    Sep 1999
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    Chicago
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    12,541

    Re: New Beam 12y/o?

    If it says Jim Beam, it's the Jim Beam mash bill. They don't make enough OGD to use it anyplace else, other than OGD and BH.

  7. #37
    Guru
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    Re: New Beam 12y/o?

    Quote Originally Posted by cowdery View Post
    I predict that just as we're seeing age statements only on higher end stuff, we're going to see something similar with proofs. We may see some more mid-price brands lower their proof. We may also see more 84 and 86, and less 90 and 92. We'll still see 100+, but only in very high end stuff like the BTAC. I think the lesson of Maker's Mark is that if you have a strong brand and you're having trouble keeping up with demand, having your proof above 80 is just leaving money on the table.
    I'm not sure what the lesson of Maker's is at this point. Maybe that internet malcontents can force companies to reverse decisions like these. As an internet malcontent, I hope this is the case.

    I understand the way things are trending, but mid-shelf brands that do have the guts/ability to stick with higher proof going forward will earn my loyalty and $$$.
    bibamus, moriendum est
    Sipology Blog

  8. #38
    Advanced Taster
    Join Date
    Sep 2012
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    185

    Re: New Beam 12y/o?

    Leonardo DiCaprio's Jim Beam commercial for the Asian Market. Wonder how much he got paid to do it--actually, no I don't! Reminds me of Bill Murray's character in Lost in Translation... "it's suntory time."

    http://www.youtube.com/watch?v=xJuCR...layer_embedded

  9. #39
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    Re: New Beam 12y/o?

    I need to learn that ice crushing trick.

 

 

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