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  1. #1
    Enthusiast
    Join Date
    Feb 2013
    Location
    Capital City of the South
    Posts
    331

    Painfully bad Woodford Advertising

    https://www.youtube.com/results?sear...%23woodfordway

    I'm not sure what they're getting at or who they're marketing toward. But if the big boys start putting out ads like this we won't have to worry about the low supply nearly as much

  2. #2

    Re: Painfully bad Woodford Advertising

    This is an ad campaign for the ladies. I'm all for women drinking more bourbon.

  3. #3
    Advanced Taster
    Join Date
    Nov 2013
    Location
    Central Massachusetts
    Posts
    120

    Re: Painfully bad Woodford Advertising

    I commend them for at least...aww, who am I kidding? Those were all pretty crappy.

    And now I'm going to be hearing lame Beatnik drums in my sleep.

  4. #4
    Guru
    Join Date
    Jun 2008
    Location
    Metro Detroit
    Posts
    5,219

    Re: Painfully bad Woodford Advertising

    I saw that last night. I don't really understand it, but it's not all that bad. Better than the Dewar's ads.
    bibamus, moriendum est
    Sipology Blog

  5. #5
    Enthusiast
    Join Date
    Dec 2012
    Location
    Philadelphia, PA
    Posts
    387

    Re: Painfully bad Woodford Advertising

    So, is Woodford for cool people? Is that what I am getting here?

  6. #6
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    12,468

    Re: Painfully bad Woodford Advertising

    Throwing stuff against the wall to see what sticks.
    We're Bourbon Geeks, it's who we are, it's what we do.

  7. #7
    Enthusiast
    Join Date
    Oct 2012
    Location
    Houston, TX
    Posts
    310

    Re: Painfully bad Woodford Advertising

    I always measure first before I buy wood for a bookshelf. I guess I'm not a Woodford man. I better not confuse the ladies by drinking Woodford again.
    "Unless it survived a tornado, weathered a snow storm in Scotland, and then spent a year on boat before returning home, I'm not really interested."

  8. #8
    Connoisseur
    Join Date
    Jan 2013
    Location
    Downriver, Detroit, MI
    Posts
    964

    Re: Painfully bad Woodford Advertising

    Comment? ...LAME!
    But, hey, I'm not the one paying for the ads, nor apparently, the target demographic; so, I say: "Rave on fools!"
    I care little-to-nothing about it, ...about as much as I care for their over-priced Bourbon.

  9. #9
    Disciple
    Join Date
    Jun 2013
    Location
    NWGA
    Posts
    1,960

    Re: Painfully bad Woodford Advertising

    These adds just go to prove that a competent marketing team knows what they are going.

    We aren't the target. it is not aimed at us.

  10. #10
    Advanced Taster
    Join Date
    Feb 2014
    Location
    Brooklyn
    Posts
    113

    Re: Painfully bad Woodford Advertising

    Also, not to state the obvious, but the ad succeeded because this week, for better or worse, everyone's talking about Woodford. And sure, it probably offended a few folks. But those people were unlikely to drink Woodford anyway. Meanwhile, it hits at that perfect intersection between artisan hipsters and middle-class hicks (sorry for the stereotypes, but you know what I mean).

 

 

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