this is definitely for those that have a sweet tooth. i don't think the rye is overpowered too much by the sweetness, but it definitely is sweet. lots of maple fudge and brown sugar on the nose. i like this bottle, but probably not all the time. the AE rye is to sweet as brimstone is to bbq and savory/smoke. it's unique, but as far as unique goes, i like brimstone much better...apples to oranges, but you get the picture.