I saw an interesting article in Bloomberg Business Week (Nov 26-Dec 2) concerning worldwide consumption of various liquors. In the whiskey category, India is #1 with 47% of worldwide whiskey consumption, U.S. is #2 with 14%, then France, Japan and U.K., all with under 5%. India was also #1 in brandy (27%) and rum (32%), U.S. was #1 only in tequila (50%), Russia was #1 in vodka (45%) and the Philippines was #1 in gin (36%). The U.S. was the only country to make the top 5 in every category, though.


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