Quote Originally Posted by CoMobourbon View Post
I feel like, for example, that I can make some fairly useful generalizations about how much age matters to me versus how much proof matters to me. Specifically, I have come to think that higher proof matters much more - especially as it can be had for more bang-to-buck. I like older 8-12 year stuff better sometimes - there are noticeable differences in any case - but don't think that it is usually worth the money.
Fully agreed there. I think figuring out what proof, age, and mashbill means to your specific tastes are the most important/interesting parts of the journey from starting off as a bourbon noob, to becoming more of an experienced enthusiast.

Quote Originally Posted by squire View Post
An attractive package will definitely sell whisky, or get you married for that matter.