Quote Originally Posted by cowdery View Post
Did you hear that K&L blew out their 42% inventory at $5 a bottle, just to mock the people who were calling it a collectors edition?
"Did you hear" is the key component to that sentence. Those guys over there are brilliant at low cost, low scale marketing. IIRC, they even established a limit of bottles per customer to make sure that they got lots of people through the door.