Today's (Sept. 2) Wall Street Journal has an article profiling bourbon sales overseas compared to the U.S. According to the Joural, US Sales fell 38% between 1985 and 2001. Yet during this same period overseas sales more than doubled. The Journal uses Databank Research's 2003 Global Drinks Study as the source. The articla also cites the Distilled Spirits Council with information that superpremiums grew 10% from 2000 to 2002.
I have attached a copy of the article (for "educational purposes only" -- since I am permitted that usage)