OGD proof change?

[MyOldKyDram]

Go get em, Scoop!

[cowdery]

I've asked for information through my contacts too. It's definitely a change, I just don't know when it occurred. Anybody have an 80 proof bottle?

The why is pretty simple. Beam perceives OGD as a mature brand that isn't attracting new drinkers, so they mostly care about keeping current drinkers. They figure they'll lose more of them with a price hike than with a proof cut, so proof cut it is.

Or maybe they just needed something to do with all the extra water they aren't using at Maker's Mark.

Anyway, check this out.

[callmeox]

Ooopsie. A little disconnect between the right and left side of the page.


40%, 50%, 57% ----- becomes -------- 86 proof, 100 proof, 114 proof??

[Lazer]

Ooopsie. A little disconnect between the right and left side of the page.


40%, 50%, 57% ----- becomes -------- 86 proof, 100 proof, 114 proof??

The guy that manages the facebook page must be an actual old grand dad.

[Lazer]

By the way, STOP with the OGD threads, just STOP! You're like my kids, stop messing around, you're going to ruin it.

[SFS]

He must be 114 years old.

[Josh]

So, any suggestions as to what I should ask when I'm on the line?

[cowdery]

Sure, when and why? And "what, if anything, still makes Old Grand-Dad premium?"

[JPBoston]

Depressing news.

Whatever, Beam. You win... I don't care anymore.

[CoMobourbon]

Better to drop the 86 than the BIB or the 114....but damn, I hate this trend.

+1.

I consider downgrading the OGD 86 least of many possible evils. But that's probably because I only get the BIB or the 114.