Why don't these distilleries just go out and shoot theme selves in the foot. 20 years ago they were going broke and didn't know what to do now they are making money hand over fist and are breaking their necks to find out how to go broke.
[Liberty Valance lays shot in the street]
(Dr) "Quick whiskey!"
[ Dr drinks from whiskey bottle, kicks over Liberty Valance]
(Dr) "He's Dead"
I guess I'll lay in another bottle or two of the ole agent 86.
I'd stock up on the 114 if I were in stocking mode.
On the one hand, this is bad for those of us who don't like watered down whiskey. On the other hand, it doesn't affect me directly because I never bought OGD 86. Same with the age statement on BH. If that's what it takes to keep cranking out OGD 114 and BiB, I'm okay with that.
But there is a devil/angel on my shoulder telling me to stock up on the 114.
I guess "give 'em the bird" isn't just a marketing slogan, it's a brand management strategy, too.
I vote for Angel.
Here's an official answer from Beam:
"This was an adjustment that happened mid-year 2012 to address certain factors particular to the Old Grand Dad brand, including maintaining a competitive retail price amidst higher input costs, while continuing to meet surging demand among bartenders and consumers in Old Grand Dad Bonded – which is 100 proof and one of very few bonded products out there. It should also be noted that Old Grand Dad’s signature high-rye mash bill – which has certainly set the brand apart from most other Kentucky Straight Bourbons in the last few decades – has not changed (and will not change)."
Although they don't say so, I think we can safely extrapolate that keeping the more profitable BH and 114 supplied played into it as well. Because OGD and BH are the only products that use that juice, they have to make adjustments within the family. Dropping the 86 to 80 was probably the least painful option and although none of us like the symbolism of it, none of us--even OGD fans--drink the 86.
Last edited by cowdery; 03-08-2013 at 15:56.
Col. Charles K. "Crotchety" Cowdery
"Whiskey Don't Keep."
The 80 has appeared on local shelves... apparently in replacement for the 86.
"Drinking when we are not thirsty and making love at all seasons… that is all there is to distinguish us from other animals."
Did they keep the same price?