12 years is a bit over twice the usual MM aging period but they are seeking a balanced whisky without an overly woody effect.
I guess "give 'em the bird" isn't just a marketing slogan, it's a brand management strategy, too.
Sounds good to me.
Ive brought this up in other threads before. As basically all wheaters are descendants of Stitzel-Weller and Pappy Van Winkle(the man,not the bourbon), I'd like to see any of the modern wheaters at 12 years old and 100 proof. It would be sort of a nod to the legacy of Very Old Fitzgerald.
One of the reasons Pappy bought the distillery was because Old Fitzgerald was already known as a quality brand and to his credit he continued with the wheat recipe developed by A. P. Stitzel. Pappy certainly made them famous though.
I guess "give 'em the bird" isn't just a marketing slogan, it's a brand management strategy, too.