Now that Beam owns Cooley it seems that 2 Gingers is likely to get broader distribution. Seems to be a young whiskey primarily intended for mixing such as with ginger ale/beer to suit the younger "hip" crowd (although the name has more to do with the hair color than the soda apparently). Might try it if I see it but not one I am hunting for at the moment.
It's pretty unremarkable. Fits into under $20 Irish category very well.
I guess "give 'em the bird" isn't just a marketing slogan, it's a brand management strategy, too.