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  1. #21
    Advanced Taster
    Join Date
    Oct 2012
    Location
    Houston, TX
    Posts
    197

    Re: Liquor store etiquette

    Whenever I see someone ask a whiskey related question, I tell them to buy the most expensive Crown they can afford and advise they stay away from that old grandpa 114 stuff. Store clerks usually seem fine with this, and if the customer doesn't laugh in my face I assume they wouldn't know what to do with good advice anyway.

    On serious note, if I hear an answer that is so wrong it bothers me, I tried to be good natured and say something like "A while bad I heard something about it actually being _____". If they seem receptive I follow up, but if not I let it drop.

  2. #22

    Re: Liquor store etiquette

    He could be partially right with Woodford or at least he was correct at some point. WF was Old Forester for the first few years of its life. Same owner in Brown Foreman but different distilleries. In fact, there is still some debate over whether all the juice in WR was made in Versailles. Im of the opinion that it isnt.

    As a store owner, I try to ensure we give good information. Often times customers come to us with information that is inaccurate and we do our best to politely correct. However with some folks, ignorance is bliss.

  3. #23
    Apprentice
    Join Date
    Mar 2013
    Location
    New York City
    Posts
    35

    Re: Liquor store etiquette

    I'm always amazed at how uneducated most liquor store tellers are about bourbon. The other day I was in one of my regular liquor stores to inquire about whether they might be receiving some Elijah Craig 12 SB (which they had no idea was even being released) and there was a rep from Diageo there doing Bulleit tastings. I got to chatting with her and she asked what types of whiskeys I like. I told her that I try to drink as many different whiskeys as I can but I probably drink Eagle Rare most often. I then told her that I had started to get into the different single barrel offerings by Four Roses and that they had some very interesting and different bourbons. Being unfamiliar with the brand/distillery, she was very surprised when I told her the juice in the Bulleit bourbons was actually made at Four Roses.

  4. #24
    Advanced Taster
    Join Date
    Sep 2012
    Posts
    185

    Re: Liquor store etiquette

    Whenever I hear misinformation--it's usually from the store clerk to me--I just simply smile and nod and move on.

    Now there are a few store around here that I shop semi-regularly that are super knowledgeable and I'll end up chatting with them for 20-30 mins and often times we learn from each other, which is really neat. So it just depends on the store on whether to weigh in or not.

  5. #25
    Disciple
    Join Date
    Jul 2012
    Location
    MOLINE,IL
    Posts
    1,660

    Re: Liquor store etiquette

    I find in most cases you can tell if a customer is buying what they have just been fed or not and approach in these regards.I find at most of our local shops if there is a question the manager will lead them my way,don't always have the answers and never pretend to.I enjoy helping when I can and some will even come back and ask more questions,I always lead them to SB and some will even pull out their phone and do a quick search.
    "To deny our own impulses is to deny the very thing that makes us human."
    Larry Wachowski

  6. #26
    Virtuoso
    Join Date
    Sep 2010
    Location
    Twin Cities, MN
    Posts
    1,294

    Re: Liquor store etiquette

    Liquor store clerks are rivaled only by distillery tour guides as fonts of misinformation

    I generally don't get involved in correcting them or fellow customers. Typically the farther from the truth the claim is, the more dearly it is held.

    I have had genuinely profitable conversations with clerks who are getting into bourbon themselves. I've made suggestions based on my own experience that have been ultimately appreciated.
    Life's too short, and there's too much good whiskey within reach.

  7. #27
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    10,618

    Re: Liquor store etiquette

    I'm not surprised, a rep's job is to move the goods whether that be whisky, lawnmowers or personal hygiene products. Too much detailed discussion might get in the way of their sales presentation.

  8. #28

    Re: Liquor store etiquette

    Quote Originally Posted by gatsby View Post
    I'm always amazed at how uneducated most liquor store tellers are about bourbon. The other day I was in one of my regular liquor stores to inquire about whether they might be receiving some Elijah Craig 12 SB (which they had no idea was even being released) and there was a rep from Diageo there doing Bulleit tastings. I got to chatting with her and she asked what types of whiskeys I like. I told her that I try to drink as many different whiskeys as I can but I probably drink Eagle Rare most often. I then told her that I had started to get into the different single barrel offerings by Four Roses and that they had some very interesting and different bourbons. Being unfamiliar with the brand/distillery, she was very surprised when I told her the juice in the Bulleit bourbons was actually made at Four Roses.
    When diagio sends reps for tasting, with few exceptions, the girl is not there to spread knowledge.

  9. #29
    Apprentice
    Join Date
    Mar 2013
    Location
    New York City
    Posts
    35

    Re: Liquor store etiquette

    Quote Originally Posted by P&MLiquorsEric View Post
    When diagio sends reps for tasting, with few exceptions, the girl is not there to spread knowledge.
    I understand that, she's there to advertise and sell a product. I would, however, still expect her to know about the product she's selling whether she's sharing the knowledge or not.

  10. #30
    Connoisseur
    Join Date
    Mar 2007
    Location
    Northern CA
    Posts
    952

    Liquor store etiquette

    Very funny thread and a lot of good advice here.

    When I was younger I had expected some of the bigger and nicer stores would have their employees do tasting and talk to reps of distillery to understand the minute and significant tasting notes of what they are selling but this is probably rare and few.

    When I was naive or just started on bourbon I had hope that if I said I like this bottle because of this and that, then they can recommend me something similar to try.

    Work sometime but most time not. SB answers everything. So later on, I just send them to SB as well.

    Cheers
    Hugh

 

 

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