I guess "give 'em the bird" isn't just a marketing slogan, it's a brand management strategy, too.
I guess I was not aware that New Holland had quite as many different whiskey's on the market (They show 8 on their website. Was only aware of the Beer Barrel Bourbon). Saw the Zeppelin Bend straight malt whiskey (90pf) and the Pearse Lyons whiskey from Alltech (80pf) in a store yesterday. The Zeppelin notes it is aged in new charred oak and presumably must be at least 2yo although neither gives a clear indication of age.
Curious about them but not curious enough to buy one. Cut the price of the Zeppelin off in the picture and don't remember what is was, certainly over $30 though, and the Lyons was $31 which is perhaps slightly cheaper than most young "craft" whiskey seems to be.
Zepellin Bend whiskey.jpegPearse whiskey.jpeg
That yella whiskey runnin' down my throat like honey dew vine water and I took another slash…
Nullum Gratuitum Prandium
Ne Illegitimi Carborundum
You can only lie to me once, I wonder why they think they can get away with it.
It's not even any good, so not sure why they would want to claim it as theirs to begin with.
Perhaps to them a sale is more important than repeat business.
Quite possibly. Probably.
Quick tangent...wonder if they'll ever make a Dippin' Dots bourbon?
I wonder how much Breckenridge Bourbon had to pay someone to say whats on that tag around the neck of their bottle "one of the top three bourbons in the world".