BENTONVILLE, ARK (AP) -- Walmart customers soon will be able to sample a new discount item -- Walmart's own brand of wine. The world's largest retail chain is teaming up with E & J Gallo Winery of Modesto, CA to produce the spirits at an affordable price, in the $3-5 range. While wine connoisseurs may not be inclined to throw a bottle of Walmart brand wine into their shopping cart, there's is a market for cheap wine said Kathy Micken, Prof. of Marketing at Roger Williams Univ. in Bristol, R.I. She said, "the right name is very important."
So, here we go. The Top 12 suggested names for Walmart wines. Pay attention folks, we must draft a similar list for BOURBON should they decide to carry it next year.
12. Chateau Traileur Parc
11. White Trashfindel
10. Big Red Gulp
09. Grape Expectations
08. Domaine Walmart 'Merde du Pays' Reserve
06. Chef Boyardeaux
05. Peanut Noir
04. Chateau des Moines
03. I Can't Believe It's Not Vinegar!
02. World Championship Reisling
And the Numero Uno name for Walmart wine....
1. NASTY SPUMANTE
Now, who wants to start the suggested bourbon list?