I think the golden age is coming in the next ten years or so. The craze is on and they're putting some revolutionary stuff in barrels. There have been some BTEC that, if they could duplicate it and make it regularly available, would be a totally different product from anything on shelves today. I'm excited for what today's demand will mean in ten or fifteen years.
Well, my golden age is now, think I'll have another tot of Grand Dad.
There are more barrels of bourbon being aged right now than there are citizens of KY.
Everyone has been ramping up production for a few years now and hopefully they are aging to much, this would mean they'll leave it in the wood longer and we'll get some good mature bourbon.
I'd love to see another glut, maybe in ten years like you said.
However, Maker's Mark is an interesting lynchpin in this discussion. On one hand, they have changed almost nothing about their production since the brand launched. However, the current whiskey renaissance drove even them to experiment with, and release, Maker's 46.
According to sku, the Golden Age is OVER!
I think what you see right now is a surge in demand for older whiskies that is outpacing supply (and since you can't very well make a 12 year bourbon in less than 12 years, the spike in demand creates quite a problem for the producers). They could very well just start to ratchet up the price to curb demand to meet their supplies, but that very well might turn off too many consumers. Or, they could cut proofs with water to keep the age statements . . . or, they could "dilute" with some younger whiskey. Both changes the character some, but I think using younger juice has less of an impact.
If push came to shove, would you rather have ORVW 10 yr/107 drop the age statement and stay at 107 proof (maybe having to put some small percentage of 6 or 8 yr juice to keep the flavor profile) - or keep the age statement but drop the proof to 90?
As to the original question, I think squire nailed it
Gary (aka 'Country')
"Too much of anything is bad, but too much of good whiskey is barely enough." - Mark Twain
"Because Whiskey Matters!" - David Perkins
You can find me in chat most nights on days ending with the letter y!