Welcome to the Straightbourbon.com Forums.
Page 5 of 9 FirstFirst ... 34567 ... LastLast
Results 41 to 50 of 87
  1. #41
    Connoisseur
    Join Date
    Mar 2013
    Location
    Central Florida
    Posts
    562

    Re: Popularity of Flavored Whiskeys

    Quote Originally Posted by callmeox View Post
    IIRC, Southern Comfort hasn't had a whiskey component in a long time. I believe it is GNS based now.
    Great New Stuff?
    He made himself another drink and thought how much better the Perrier was than anything else you could put in whisky... Hemingway

  2. #42
    Trippah and Admin
    Join Date
    Feb 2008
    Location
    Northeast Ahia
    Posts
    4,767

    Re: Popularity of Flavored Whiskeys

    Quote Originally Posted by Alden View Post
    Great New Stuff?
    GNS is Grain Neutral Spirits

    Check here for acronyms and other good to know stuff

    http://www.straightbourbon.com/forum...cement.php?a=8
    My name is Joel Goodson. I deal in human fulfillment.
    I grossed over eight thousand dollars in one night. Time of your life, huh kid?

  3. #43
    Advanced Taster
    Join Date
    May 2010
    Location
    Leopold Bros. Distillery
    Posts
    109

    Re: Popularity of Flavored Whiskeys

    Let's not forget that some of the best selling and most highly regarded whiskies in the world are flavored.

    Or does malted barley normally taste like peat smoke?

  4. #44
    Enthusiast
    Join Date
    Jan 2013
    Location
    Southwest MI
    Posts
    383

    Re: Popularity of Flavored Whiskeys

    It tastes like peat smoke if the barley is malted over a peat fire. I don't know how many outfits actually do that anymore, but that's how they did it "back in the day."



    As with anything that enjoys sudden, explosive popularity, I wonder if flavored whiskey is a fad. One can only hope...
    Pete

    I hate scotch.

  5. #45
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,656

    Re: Popularity of Flavored Whiskeys

    That's a funny situation, with Southern Comfort. When Brown-Forman acquired the company in 1979, it was a 100% GNS base. A few years later, they reformulated it to contain a little bit of bourbon, I guess so they could call it a whiskey liqueur, rather than just a liqueur. Apparently, although no one will give me the details, they reverted back to 100% GNS a few years after that and that's what it is now.

    It's mixed and bottled at Brown-Forman in Louisville. The GNS comes from some GNS supplier like MGP or ADM, the fruit concentrate (mostly apricot) is made at a Brown-Forman facility in Puerto Rico, and the final ingredient is sugar. I remember being in the room one time when they were bottling it. It goes through a filtration system and after a while, the filter module looks like a honey comb, with sugar syrup oozing out of it at every opportunity.

    If you know your American whiskey history, compound or 'fake' whiskeys were a big problem pre-Prohibition. Southern Comfort can be traced back to 1874. You might consider it history's most successful compound or 'fake' whiskey. They didn't call it whiskey, of course. They called it "The Grand Old Drink of the South." Another funny thing, it never sold that well in the South. When I was working on the brand, its #1 state was New Jersey.

  6. #46
    Advanced Taster
    Join Date
    Dec 2012
    Location
    Virginia
    Posts
    174

    Re: Popularity of Flavored Whiskeys

    We know that flavored whiskey is popular, but do we know who is actually buying this stuff? MauiSon proposed vodka drinkers, but I always see Shanken News and others claim that these drinks are targeting the "young brown spirits drinkers" category.

    Are these products 'winning over' vodka drinkers, or are they just competing with other low-priced bourbon?

  7. #47
    Connoisseur
    Join Date
    Apr 2011
    Location
    Toledo, OH
    Posts
    877

    Re: Popularity of Flavored Whiskeys

    Quote Originally Posted by cowdery View Post

    If you know your American whiskey history, compound or 'fake' whiskeys were a big problem pre-Prohibition. Southern Comfort can be traced back to 1874. You might consider it history's most successful compound or 'fake' whiskey. They didn't call it whiskey, of course. They called it "The Grand Old Drink of the South." Another funny thing, it never sold that well in the South. When I was working on the brand, its #1 state was New Jersey.
    I seem to recall a Three Stooges episode in which Moe said,"Oh, Southern Comfort!" and Curly replied, "Tastes more like southern comforter to me."
    If God made anything better than bourbon he must have kept it for Hisself.

  8. #48
    Taster
    Join Date
    Nov 2012
    Location
    Central New York
    Posts
    57

    Re: Popularity of Flavored Whiskeys

    Ok, I ran some numbers at work today. All reported numbers below are our store's sales, so far, for 2013 (January to present):
    Jack Daniels Black // all sizes we carry
    1.75l = 151 btls
    1L = 98 btls
    750ml = 132 btls
    375ml = 57 btls
    Jack Daniels Honey // all sizes carried
    1L = 35 btls
    375ml = 12 btls

    Jim Beam White //
    1.75L = 102 btls
    1L = 116 btls
    (we also carry 750ml and 375ml, but sales are fairly low)

    Jim Beam Red Stag// all sizes we carry
    1.75L = 15 btls
    1L = 38 btls

    So, yeah, we sell some flavored whiskey, but the numbers don't add much to our bottom-line. I mean, there's certainly items in the store that sell far, far less than Jack Tennessee Honey, but Jack Honey isn't keeping the lights on.

  9. #49
    Advanced Taster
    Join Date
    Dec 2011
    Location
    Columbia, Missouri
    Posts
    249

    Re: Popularity of Flavored Whiskeys

    One question to inform this discussion: are the margins on flavored whiskeys significantly higher than those of regular bottles?

    I would guess the answer is yes based on the following speculations:
    -they can put cheaper / lower quality / less aged whiskey into flavored bottles
    *-they can and do mix in some GNS, which is of course much cheaper than aged spirits
    -at scale, the cost of the sweetener/flavor rounds to zero
    -they can consistently charge as much or more for the flavored bottles as the regular bottles (they do around here)

    If these speculations are right, then someone somewhere along the supply chain is making a relatively high profit per bottle. Is it the retailer (like TheOakMonster) or the producer? I would guess the producer.

    Then, in that case, does that explain why producers are pushing it so hard?
    Last edited by CoMobourbon; 04-14-2013 at 09:15. Reason: good point squire
    I tell you, we are here on Earth to fart around, and don't let anybody tell you different.
    ― Kurt Vonnegut

  10. #50
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    12,577

    Re: Popularity of Flavored Whiskeys

    Not only younger (cheaper) whiskys but lower alcohol proof as well so the profit margin is greater. Is there any GNS in these things?

 

 

Similar Threads

  1. Smoked Salmon Flavored Vodka
    By matthew0715 in forum Non-Whiskey Alcohol
    Replies: 8
    Last Post: 08-11-2010, 18:06
  2. Bourbon Flavored Chocolate
    By AussieJim in forum General Bourbon Discussion
    Replies: 10
    Last Post: 07-09-2008, 17:25
  3. New herb flavored vodka
    By tritioch in forum Non-Whiskey Alcohol
    Replies: 8
    Last Post: 03-06-2007, 17:03
  4. Flavored spirits
    By bourbonmed in forum Non-Whiskey Alcohol
    Replies: 2
    Last Post: 10-29-2003, 01:00
  5. Cherry Flavored Bourbon
    By **DONOTDELETE** in forum General Bourbon Discussion
    Replies: 2
    Last Post: 12-18-1999, 21:52

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Back to top