Not sure if this was posted before but this comment from Bill Samuels seems to fly in the face of popularity:
On June 11, 2012 at 5:37 AM
A Brief Foray into Whiskey Politics
By Reid Cherlin
"..."What are your thoughts then," I asked, springing my trap, "about the rising popularity of rye whiskey?"
"You people," Samuels huffed, shaking his head. "All the press cares about is 'what's next.'" He put his hand against my elbow, and for just a moment, in the midst of his post-partisan cocktail party for the Cocktail Party, he let loose his inner partisan. "Rye," he said firmly, "is a back-of-the-palate taste. Back-of-the-palate stuff has never been appealing to Americans. And that's a fact."
Read More http://www.gq.com/news-politics/blog...#ixzz2Rc2SaQjT
Never been appealing to Americans? Wow.
Well, no MM Rye then....and explains the use of wheat rather than any rye.
"Maker's Mark is unusual in that no rye is used as part of the mash. Instead red winter wheat is used, along with corn (the predominant grain) and malted barley."