Welcome to the Straightbourbon.com Forums.
Page 1 of 5 123 ... LastLast
Results 1 to 10 of 50

Hybrid View

  1. #1
    Bourbonian of the Year 2011
    Join Date
    Sep 2002
    Location
    Toronto, Canada
    Posts
    9,055

    An Instructive Story

    At the recent Sampler Gazebo, I saw a Maker's Mark that, in my reverie induced by some singular table offerings, struck me as possibly a rare older bottle of Maker's. I asked people around me what it was and someone, Mike I think or Art, said it was an 86 Makers. Great I thought, a rare chance to taste Makers when it was "supposedly" better than the current one. I took a swig and thought wow, that's a full rich taste with some of that older whiskey they must have used then. I started to emit a pronunciamento how the stuff from decades back is so often higher grade and such a pity it isn't like that now and bla bla. Then Mike said, "Gary, it's 86 proof, the 43% one that came and went". "[Gulp] Oh, I see, thanks guys".

    The power of suggestion...

    Gary
    Last edited by Gillman; 04-29-2013 at 12:53.

  2. #2
    Connoisseur
    Join Date
    Jul 2012
    Location
    Honolulu, HI
    Posts
    754

    Re: An Instructive Story

    I can just imagine how great it would have tasted when poured from a Pappy20 bottle . . .

  3. #3
    Connoisseur
    Join Date
    Mar 2013
    Location
    Central Florida
    Posts
    562

    Re: An Instructive Story

    The power of suggestion indeed.

    Thanks for the story. It is illuminating.
    He made himself another drink and thought how much better the Perrier was than anything else you could put in whisky... Hemingway

  4. #4
    Enthusiast
    Join Date
    Jan 2009
    Location
    Emeryville, CA
    Posts
    261

    Re: An Instructive Story

    Suggestion...or did it actually taste better at 86 proof? The world may never know.

  5. #5
    Bourbonian of the Year 2011
    Join Date
    Sep 2002
    Location
    Toronto, Canada
    Posts
    9,055

    Re: An Instructive Story

    Well, very true, Danger, and ditto for a stylish packaging format. Still, there is an inherent quality, or lack thereof. There is. Only blind tasting can really separate the wheat from the chaff perhaps.

    Gary

  6. #6
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    11,808

    Re: An Instructive Story

    Or the wheat from the rye.

  7. #7
    Taster
    Join Date
    Mar 2013
    Location
    Durham, NC
    Posts
    96

    Re: An Instructive Story

    Quote Originally Posted by Gillman View Post
    Well, very true, Danger, and ditto for a stylish packaging format. Still, there is an inherent quality, or lack thereof. There is. Only blind tasting can really separate the wheat from the chaff perhaps.
    You can't put lipstick on a pig, but being in the right state of mind can really enhance your enjoyment. I mean, why even bother with the blind tests if they make the whiskey seem to taste worse? When it comes to art/whiskey is there really an objective good and bad product anyway? hmmmm I like your story.

    Quote Originally Posted by squire View Post
    Or the wheat from the rye.
    ha

  8. #8
    Bourbonian of the Year 2011
    Join Date
    Sep 2002
    Location
    Toronto, Canada
    Posts
    9,055

    Re: An Instructive Story

    Well, that's a good question, but anyway it was pretty good!

    Gary

  9. #9
    Advanced Taster
    Join Date
    Dec 2011
    Location
    Columbia, Missouri
    Posts
    249

    Re: An Instructive Story

    There is a relatively famous psych experiment that pretty much systematically proves what you are saying. (I wish I could remember the name / reference.) In short, experimenters had professional wine tasters taste value red wine and told them it was value red wine, then had them taste THE SAME WINE after telling them that was more expensive / higher status. They overwhelmingly described THE SAME WINE as much worse in first tasting.
    Last edited by CoMobourbon; 04-29-2013 at 19:58.
    “I tell you, we are here on Earth to fart around, and don't let anybody tell you different.”
    ― Kurt Vonnegut

  10. #10
    Taster
    Join Date
    Mar 2013
    Location
    Durham, NC
    Posts
    96

    Re: An Instructive Story

    Quote Originally Posted by CoMobourbon View Post
    There is a relatively famous psych experiment that pretty much systematically proves what you are saying.
    [Frédéric Brochet at the University of Bordeaux] took a middling Bordeaux and served it in two different bottles. One bottle bore the label of a fancy grand cru, the other of an ordinary vin de table. Although they were being served the exact same wine, the experts gave the bottles nearly opposite descriptions. The grand cru was summarized as being “agreeable,” “woody,” “complex,” “balanced,” and “rounded,” while the most popular adjectives for the vin de table included “weak,” “short,” “light,” “flat,” and “faulty.” - link to the summary of many blind taste results

    Bourbon is not so different than art, right? When you buy a painting you buy a story, not just paint on the canvas. All art, including whiskey, lives and dies on the legends that make them interesting. It's like that 6-year old painter whose work sold for thousands, but when it came out that her father was guiding her, not another painting was sold. Same art - different story.

    Anyway, my point is that maybe the instructive thing about the story is not, "don't let your judgment be colored by the bourbon's history", but instead, "remember to accept and embrace the fact that story and state of mind helps you enjoy your bourbon more."

 

 

Similar Threads

  1. Who Knows Lawrenceburg's Story?
    By cowdery in forum History
    Replies: 18
    Last Post: 06-18-2010, 11:44
  2. what's the story with Ri rye?
    By DowntownD in forum American Rye Whiskey
    Replies: 4
    Last Post: 03-21-2009, 18:17
  3. The Story of Booze
    By Jono in forum History
    Replies: 0
    Last Post: 01-26-2009, 09:36

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Back to top