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  1. #1
    Bourbonian of the Year 2011
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    An Instructive Story

    At the recent Sampler Gazebo, I saw a Maker's Mark that, in my reverie induced by some singular table offerings, struck me as possibly a rare older bottle of Maker's. I asked people around me what it was and someone, Mike I think or Art, said it was an 86 Makers. Great I thought, a rare chance to taste Makers when it was "supposedly" better than the current one. I took a swig and thought wow, that's a full rich taste with some of that older whiskey they must have used then. I started to emit a pronunciamento how the stuff from decades back is so often higher grade and such a pity it isn't like that now and bla bla. Then Mike said, "Gary, it's 86 proof, the 43% one that came and went". "[Gulp] Oh, I see, thanks guys".

    The power of suggestion...

    Gary
    Last edited by Gillman; 04-29-2013 at 12:53.

  2. #2
    Connoisseur
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    Re: An Instructive Story

    I can just imagine how great it would have tasted when poured from a Pappy20 bottle . . .

  3. #3
    Connoisseur
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    Re: An Instructive Story

    The power of suggestion indeed.

    Thanks for the story. It is illuminating.
    He made himself another drink and thought how much better the Perrier was than anything else you could put in whisky... Hemingway

  4. #4
    Enthusiast
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    Re: An Instructive Story

    Suggestion...or did it actually taste better at 86 proof? The world may never know.

  5. #5
    Bourbonian of the Year 2011
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    Re: An Instructive Story

    Well, that's a good question, but anyway it was pretty good!

    Gary

  6. #6
    Advanced Taster
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    Dec 2011
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    Re: An Instructive Story

    There is a relatively famous psych experiment that pretty much systematically proves what you are saying. (I wish I could remember the name / reference.) In short, experimenters had professional wine tasters taste value red wine and told them it was value red wine, then had them taste THE SAME WINE after telling them that was more expensive / higher status. They overwhelmingly described THE SAME WINE as much worse in first tasting.
    Last edited by CoMobourbon; 04-29-2013 at 19:58.
    I tell you, we are here on Earth to fart around, and don't let anybody tell you different.
    ― Kurt Vonnegut

  7. #7
    Virtuoso
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    An Instructive Story

    Coke and Pepsi. Pepsi destroys Coke in blind tests, and has for decades. Coke has an untouchable market lead. Go figure.

    FWIW I don't drink soda anymore, but I always preferred Coke.

  8. #8
    Advanced Taster
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    Re: An Instructive Story

    Quote Originally Posted by Yeti View Post
    Coke and Pepsi. Pepsi destroys Coke in blind tests, and has for decades. Coke has an untouchable market lead. Go figure.

    FWIW I don't drink soda anymore, but I always preferred Coke.
    Not to be that contrary guy, but I have actually heard that further blind testing complicates this result. To summarize what I have heard: Basically, Pepsi is sweeter, so people who have only one mouthful blind almost always like it better. But when people blind drink an entire can's worth, preferences tend to swing back in Coke's direction.

    But yeah, the big point is obviously taken.
    I tell you, we are here on Earth to fart around, and don't let anybody tell you different.
    ― Kurt Vonnegut

  9. #9
    Virtuoso
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    An Instructive Story

    Quote Originally Posted by CoMobourbon View Post
    But when people blind drink an entire can's worth, preferences tend to swing back in Coke's direction.
    That makes a lot of sense. I had not read the opposing research.

  10. #10
    Advanced Taster
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    Re: An Instructive Story

    Quote Originally Posted by CoMobourbon View Post
    Not to be that contrary guy, but I have actually heard that further blind testing complicates this result. To summarize what I have heard: Basically, Pepsi is sweeter, so people who have only one mouthful blind almost always like it better. But when people blind drink an entire can's worth, preferences tend to swing back in Coke's direction.

    But yeah, the big point is obviously taken.
    Thats fascinating. We performed this experiment in my (grade-school) class and I was on team Pepsi. I'm curious if it was a combination of my immature palate with a sweeter beverage. Luckily, the issue is moot for me now since I no longer bother with soda.

    Really, I tend to find lone random tastings of whiskey inconclusive. My naive palate can't very well identify characteristics, especially when influenced by unblind knowledge. I need to have a dedicated, solitary tasting session, preferably a comparative of many, in order to create an objective idea of the whiskey.

 

 

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