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  1. #11
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    12,574

    Re: Errors on COLA's going up?

    Alright, I went back and read the back label . . . gag me with a spoon.

  2. #12
    Enthusiast
    Join Date
    Apr 2013
    Location
    Rhode Island
    Posts
    250

    Re: Errors on COLA's going up?

    I'm not even sure that back label qualifies as drivel - I need a drink after reading that label.

  3. #13
    Connoisseur
    Join Date
    Dec 2012
    Location
    New England
    Posts
    681

    Re: Errors on COLA's going up?

    I would like to submit that whoever wrote that description on the back label is either not a native English speaker or they need a remedial grammar lesson. The mangled message they are trying to impart is just patently idiotic.

  4. #14
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    12,574

    Re: Errors on COLA's going up?

    It does appear the copy writer was given a list of buzz words.

  5. #15
    Taster
    Join Date
    Mar 2013
    Location
    Knoxville TN
    Posts
    70

    Re: Errors on COLA's going up?

    I understand how the following graphic might distract from the words, but actually misspelling the main name is pretty funny. Of course it does have a resealable cap, which is what i always look for.

    expressLoad.jpg
    http://whiskeylist.blogspot.com/ downloadable spreadsheet of over 2000 North American Whiskies

  6. #16
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,656

    Re: Errors on COLA's going up?

    Quote Originally Posted by AGarrison View Post
    I understand how the following graphic might distract from the words, but actually misspelling the main name is pretty funny. Of course it does have a resealable cap, which is what i always look for.

    expressLoad.jpg
    Cute, but it has nothing to do with the COLA. It's not the TTB's job to correct spelling. They don't even care how you spell whiskey.

  7. #17
    Taster
    Join Date
    Mar 2013
    Location
    Knoxville TN
    Posts
    70

    Re: Errors on COLA's going up?

    Quote Originally Posted by cowdery View Post
    Cute, but it has nothing to do with the COLA. It's not the TTB's job to correct spelling. They don't even care how you spell whiskey.
    Yeah, this whole thread to me is more about the filers than the gov. How someone can have so little pride in their product that they cant check the spelling is amazing, even for something like Express Load. I do find it odd when the TTB doesnt catch labels that have incorrect language about the grain (front claiming bourbon, back claiming 100% rye, for example).
    http://whiskeylist.blogspot.com/ downloadable spreadsheet of over 2000 North American Whiskies

  8. #18
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    12,574

    Re: Errors on COLA's going up?

    Would the customers for this stuff even notice?

  9. #19
    Connoisseur
    Join Date
    Mar 2012
    Location
    New Orleans, LA
    Posts
    914

    Re: Errors on COLA's going up?

    Hey, they let this stuff slip through:
    http://www.youtube.com/watch?v=OuEf-xV9hQc

  10. #20
    Virtuoso
    Join Date
    Aug 2008
    Location
    Tallahassee
    Posts
    1,403

    Re: Errors on COLA's going up?

    Recently a Rum guy doing some research turned up some court documents that showed a famous Rum manufacturer was infusing it's "Rum" with macerated Prunes and Vanilla beans for flavorings. He contacted the TTB, sent the sworn court testimony of the Rum manufacturer that their juice had infused flavors, and asked them why the "Rum" wasn't labeled as flavored. When someone from the TTB contacted him and said they would look into it he was encouraged.
    After a lengthy wait he contacted the person at TTB again and was told they they had been in contact with Matusalem but that no information about what transpired would be released. After several more requests he was told that if he wanted any info on what what the outcome of the inquiry by the TTB was he would have to file a freedom of information request.

    Really disappointing, it's seems that the TTB doesn't really do anything much at all and certainly isn't transparent or receptive to complaints from consumers.

    With all the new flavored, finished, infused, vatted, re-bareled and otherwise fooked with juice on the market we should hope someone is minding the store regulation wise.

 

 

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