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  1. #11
    Virtuoso
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    Jul 2009
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    Massillon, Oh.
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    1,255

    Re: Appears the Maker's shortage is real...

    I'm not by any means a MM hater, I just think it's rather mundane stuff. If I can't get it I surely won't be heart broken over it.

  2. #12

    Appears the Maker's shortage is real...

    Quote Originally Posted by mbroo5880i View Post
    No shortage in Indiana. Marker's Mark is every where and cheap. Maybe there are shortages in areas where is sells but there is a glut where it doesn't. They might consider having distributors reshift the inventory. Considering the amount of Woodford and Makers that I see in Indiana, I am not sure they will ever run out here.

    This is not to say that if MM has none to ship that a shortage won't occur here sometime in the future.

    I couldn't find W12 in KY and was told at BT that they weren't shipping any. However, my local store just restock so there must still be a fair amount in the distribution network. I saw plenty of AAA while in KY just a few weeks ago.
    It is all relative to your location. A shortage of makers is not the same as a shortage of pvw. And the shortage will hit certain areas before it gets everywhere.

    Think of fuel shortages during hurricanes. If you are the guy watching on CNN sipping his miller lite after a round of golf in Indiana, the shortage is not felt. But if you were a jersey coast resident last October waiting 6 hours to fill up his sedan, it is real.

    1.75s are on allocation in KY. We have ordered three weeks in a row and nothing. They suggested replacing with liters. No thanks was my answer.

    It will hit high volume areas first and trickle down from there. That gigantic display at your local liquor superstore might look full but those cases underneath will slowly dwindle until one size is completely gone. I

  3. #13
    Disciple
    Join Date
    Aug 2012
    Location
    A pretty great state.
    Posts
    1,788

    Appears the Maker's shortage is real...

    Quote Originally Posted by mbroo5880i View Post
    No shortage in Indiana. Marker's Mark is every where and cheap. Maybe there are shortages in areas where is sells but there is a glut where it doesn't. They might consider having distributors reshift the inventory. Considering the amount of Woodford and Makers that I see in Indiana, I am not sure they will ever run out here.

    This is not to say that if MM has none to ship that a shortage won't occur here sometime in the future.

    I couldn't find W12 in KY and was told at BT that they weren't shipping any. However, my local store just restock so there must still be a fair amount in the distribution network. I saw plenty of AAA while in KY just a few weeks ago.
    Gotta realize that full shelves can turn into empty ones before you know it. Retailers aren't in the business of keeping many weeks worth of stock of high volume products. That's a cost in money and space that's not making a return.

    Unless you have a look at what the distributor has and can tell you they're getting, you can't really tell.
    Jim

  4. #14
    Advanced Taster
    Join Date
    May 2013
    Location
    Indianapolis
    Posts
    227

    Re: Appears the Maker's shortage is real...

    Quote Originally Posted by P&MLiquorsEric View Post
    It will hit high volume areas first and trickle down from there. That gigantic display at your local liquor superstore might look full but those cases underneath will slowly dwindle until one size is completely gone. I
    Do you think this will lead to a big price increase?

  5. #15

    Appears the Maker's shortage is real...

    Quote Originally Posted by Jackinbox View Post
    Do you think this will lead to a big price increase?
    Without a doubt. The beam folks are smart but the 84 proof test drive was not dreamed up by anyone in the marketing.

    At least they are rationing the largest size first. If they can eliminate/ration that size and keep the product on the shelf, I am all for it.

    We are out of 1.75s and have been for a week. Everyone that i dealt with looking for the 1.75s purchased at least a 750 and many 2 750s as a replacement.

    Makers has some of the most loyal customers in the business. They will buy makers until it is no longer an option.

  6. #16
    Advanced Taster
    Join Date
    May 2013
    Location
    Indianapolis
    Posts
    227

    Re: Appears the Maker's shortage is real...

    Quote Originally Posted by P&MLiquorsEric View Post
    Without a doubt. The beam folks are smart but the 84 proof test drive was not dreamed up by anyone in the marketing.

    At least they are rationing the largest size first. If they can eliminate/ration that size and keep the product on the shelf, I am all for it.

    We are out of 1.75s and have been for a week. Everyone that i dealt with looking for the 1.75s purchased at least a 750 and many 2 750s as a replacement.

    Makers has some of the most loyal customers in the business. They will buy makers until it is no longer an option.
    Thanks for that info. I'm guess I'm going to have to pick up a 1.75 tomorrow.

    The other problem with this shortage is that MM can't really divert barrels from another line the way BT seems to be doing lately.

  7. #17
    Disciple
    Join Date
    May 2013
    Location
    Indiana
    Posts
    1,765

    Re: Appears the Maker's shortage is real...

    I understand what is being said and that stock on the shelves now doesn't mean that a shortage isn't coming. However, all I am saying is that there is case upon case of this stuff at Costco and their inventory seems to be growing not shrinking, at least on the sales floor. I see more shrink wrapped cases on top of the shelves. They have also more Woodford now than they did several weeks ago. I realize that they move this stuff quickly but given the amount available around here, it would take several months before the shelves are bare. I see the same thing every where. Today, I saw more MM at Crown Liquors than probably all of the other brands combined. They had cases on the end of the aisles. Of all the brands, MM is the one I am least concerned about not being able to find.

    Every bar that I go into has three staples...MM, Woodford and WT101.

    The supply may dwindle but I am guessing that it will be restored before many even notice. The price will go up. Shortages, or perceived shortages, will cause that. It seems similar to the BT shortage. I see regular information about BT having a shortage while continuing to see an expanding flooding of Buffalo Trace into the market. I see more and more places selling it at cheaper and cheaper prices. Apparently, the distributors aren't seeing the shortage of Buffalo Trace yet. I think the shortage is on aged whiskey. During a recent tour of the BT distillery, the guide indicated that they have enough barreled product to bottle at today's rate for the next 20 years. Of course, unless they distill and store more product, that would result in shortages as global demand increases.
    Last edited by mbroo5880i; 06-14-2013 at 21:18.

  8. #18
    Taster
    Join Date
    Nov 2012
    Location
    Central New York
    Posts
    57

    Re: Appears the Maker's shortage is real...

    Quote Originally Posted by HighInTheMtns View Post
    Gotta realize that full shelves can turn into empty ones before you know it. Retailers aren't in the business of keeping many weeks worth of stock of high volume products. That's a cost in money and space that's not making a return.
    Exactly! As a general rule, our store plans to sell through a quantity of product within about thirty days, since that's the duration of time NYS allows liquor stores to pay distributor invoices. That assures we can pay our bills and maintain positive cash-flow. Occasionally, we'll budget 20-30 cases of Jack Daniels or other top-selling liquor brand (such as Bacardi rum), because that nets the best wholesale price, and sell through that quantity over two months. But, for a vast majority of products we're carrying thirty-day supplies maximum, with two weeks being more common.

  9. #19
    Virtuoso
    Join Date
    Oct 2011
    Location
    Atlanta
    Posts
    1,241

    Appears the Maker's shortage is real...

    I don't mind makers. A shortage won't change my habits at all. I've never bought a bottle. Except for the restaurant where it's the number one seller. No shortages there.
    "On a long enough timeline, the survival rate for everyone drops to zero"
    T. Durden

  10. #20
    Guru
    Join Date
    May 2013
    Location
    Louisville, KY
    Posts
    2,463

    Re: Appears the Maker's shortage is real...

    lots of better stuff out there anyway, for less.

    as someone already said, now's a good time to try Larceny, es0pecially with the rebates that are good for another 2 months. Or just get some OWA.

    If the pepsi shelf is empty, I just grab a coke.

 

 

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