What does it mean when someone says this is great bourbon? I don't know, but here are some thoughts. There could be three styles of bourbon that bracket the world of bourbon. First, "I like my bourbon smooth and mellow". Second, "I like my bourbon to kick ass". Third, "I like my bourbon to have lots of flavor".
My very limited experience with bourbon would give the following examples of the three styles. Smooth and Mellow, Maker's Mark. Kick Ass, Wild Turkey Rare Breed. Lots of Flavor, Elijah Craig 12 yr.
I would very much appreciate comments.