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  1. #1
    Advanced Taster
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    Knob Creek Smoked Maple Bourbon

    I didn't see a thread on this. I got an email this morning announcing Knob Creek Smoked Maple Bourbon.

    He's a bit of information I pulled from the web:
    "This fall, the brand plans to enter yet another burgeoning segment with its first flavored Bourbon, Knob Creek Smoked Maple. Rolling out nationwide this September, the new offering was created to commemorate Knob Creek founder Booker Noe, who enjoyed smoking meat and crafting his own maple syrup. Flavored whisk(e)y is currently the fastest-growing spirits segment in the U.S. market, according to Nielsen, which reports that its volume jumped by 117% to 990,000 cases for the 52 weeks ended May 25. Although pricing for Smoked Maple has yet to be announced, the entry will join its Knob Creek counterparts in the super-premium range, according to Mason."

    Does anyone know any more details about this? Are they just adding maple and artificial smoke to their bourbon? Or is this possibly finished on smoked maple wood? I'm not a huge fan of smoky flavor in my beverages (bourbon or beer), but I plan to give this a try. At the very least it seems more enticing than the overly sweet cinnamon bourbons some of these guys have put out.

  2. #2
    Connoisseur
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    May 2012
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    Re: Knob Creek Smoked Maple Bourbon

    Hrmm... can't say I'm interested in 'super premium' flavored whiskey... guess we'll find out more soon enough though. Like you said, maybe it will be finished in maple wood barrels and be a little more intriguing then just faux-flavored junk.

    I'm starting to wonder if all these bourbon shortages we hear about are caused by the distillers dumping all their juice into these ridiculous flavored blends.
    Last edited by JPBoston; 06-24-2013 at 10:14.

  3. #3
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    Re: Knob Creek Smoked Maple Bourbon

    Ya' think? . . . . .. . .

  4. #4
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    Re: Knob Creek Smoked Maple Bourbon

    Quote Originally Posted by JPBoston View Post
    I'm starting to wonder if all these bourbon shortages we hear about are caused by the distillers dumping all their juice into these ridiculous flavored blends.
    Quote Originally Posted by squire View Post
    Ya' think? . . . . .. . .
    People seem to be willing to pay the same (or more) for barely legal whisky that requires added flavourings and reduced ABV to make them drinkable, as they do for 6+ year old straight bourbon, so can you blame the distillers?

    Less time in warehouse -> money not tied up in inventory
    lower ABV -> more bottles per barrel (and probably lower taxes to pay)
    fresher barrels -> higher re-sale value to Scotch and other users
    win, win, win for distillers
    lose, lose, lose for whisky geeks

  5. #5
    Bourbonian of the Year 2002 and Guru
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    Sep 1999
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    Chicago
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    Re: Knob Creek Smoked Maple Bourbon

    There's no story as to how it's flavored. It's flavored by adding flavoring. The story is that they have tried to create a flavor that is worthy of a super-premium. I've tried it and I think that, within the context of what it is, they've done a good job. The smoke does give it a little more sophistication. There's more of a balance between the whiskey and the added flavoring, whereas with the Crown Royal Maple the whiskey, mild to begin with, gets lost. Maple is a great flavor and I predict this will be a big hit, but it's still a flavored whiskey. Personally, I still prefer whiskey-flavored whiskey.

  6. #6
    Disciple
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    May 2013
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    Re: Knob Creek Smoked Maple Bourbon

    It would be great if it were more viscous then you could put it on your pancakes without making them soggy.

  7. #7
    Guru
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    Re: Knob Creek Smoked Maple Bourbon

    Hey, it brings in the money to allow for a barrel proof expression occasionally.

  8. #8
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    Jun 2012
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    Re: Knob Creek Smoked Maple Bourbon

    I bet this will be nasty

    Anything resembling Crown Royal Maple makes me run the other way

  9. #9
    Advanced Taster
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    Apr 2010
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    Loveland CO
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    Re: Knob Creek Smoked Maple Bourbon

    Well Beam now has the top and middle shelves covered. Eagerly awaiting Bellows Cotton Candy flavored bourbon.
    Overall, and seriously though, if it brings people into whiskey, though circuitous, good. You don't see Smirnoff hesitating a bit to capture the uncaptured with kiwi,boysenberry, and Hawaiian Punch grape versions.
    Whiskey industry has to be prepared to fight every whimsical competitive spirit out there, that they're doing it with just maple, cognac and smoke right now is a blessing.
    Mark
    "...that we here highly resolve that these empty bottles shall not have been drunk in vain..."

  10. #10

    Re: Knob Creek Smoked Maple Bourbon

    Quote Originally Posted by mark fleetwood View Post
    Well Beam now has the top and middle shelves covered. Eagerly awaiting Bellows Cotton Candy flavored bourbon.
    Overall, and seriously though, if it brings people into whiskey, though circuitous, good. You don't see Smirnoff hesitating a bit to capture the uncaptured with kiwi,boysenberry, and Hawaiian Punch grape versions.
    Whiskey industry has to be prepared to fight every whimsical competitive spirit out there, that they're doing it with just maple, cognac and smoke right now is a blessing.
    If the growth continues to be in the high double digit year over year, the whiskey section will look like the vodka section does now. Every flavor no matter how absurd will be tested.

    When does it cease being whiskey and just another flavored liqueur in the whiskey section? Adding odd flavorings to quality products is called artisan in the beginning. Eventually it morphs into bastardization! Look at the vodka, rum and malt beverage section for guidance.

 

 

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