Welcome to the Straightbourbon.com Forums.
Page 1 of 3 123 LastLast
Results 1 to 10 of 29
  1. #1
    Enthusiast
    Join Date
    Jun 2012
    Location
    Chicago
    Posts
    345

    Paying for a Recipe

    There is a whiskey floating around right now that really bothers me. The George Washington Unaged Rye, at around $70 for a 375ml, is being marketed as a whiskey based on its "special recipe." Their schtict is that the whiskey is a limited batch white rye distilled from George "One Buck" Washington's own recipe and fermentation techniques.

    I understand that products want to differentiate themselves, and I get that. But given the cost here, I think the GW Rye is going beyond the point of merely separating itself from other products. I feel like they are trying to dupe new whiskey drinkers into buying their product by attaching an interesting back story coupled with a "special recipe" tag line. Doesn't every whiskey have it's own special recipe, i.e. mashbill? I know it's not GW's recipe, but does that really matter. Does the fact that it was GW's recipe merit the price-jump?

    I also understand the principal of caveat emptor. But to me, it still doesn't detract from the fact that they are trying to burn unassuming consumers. To me, the selling of the special recipe AT THIS PRICE is just another predatory practice.

    How you you guys/gals feel about selling a "special recipe" at a mark-up?

    FYI, I tried this at a tasting and thought it was bad, even for an unaged product.
    Justin

  2. #2
    Connoisseur
    Join Date
    Apr 2011
    Location
    Toledo, OH
    Posts
    706

    Re: Paying for a Recipe

    I am under the impression that the recreated distillery at Mt. Vernon is mostly a "historic re-enactment" with tours and demonstrations. The 60% rye, 35% corn, 5% barley recipe was originally produced at the urging of a Scotsman on GW's plantation. It became highly profitable. Was not aware that it is now commercially available. Last I heard, it was in limited production and sold only at Mt. Vernon more as a historic curiosity more than a commerical enterprise. Like all "craft" distilleries, the economy of scale is just not there.
    Or, by chance, is there a commercially produced product not related to Mt. Vernon that I was not aware of?
    If God made anything better than bourbon he must have kept it for Hisself.

  3. #3
    Enthusiast
    Join Date
    Jun 2012
    Location
    Chicago
    Posts
    345

    Re: Paying for a Recipe

    Its hit the market now. Here is the Binny's link:
    http://www.binnys.com/spirits/George...Rye_54962.html
    Justin

  4. #4
    Connoisseur
    Join Date
    Apr 2011
    Location
    Toledo, OH
    Posts
    706

    Re: Paying for a Recipe

    Looks like the same bottle they sell at Mt. Vernon. Unaged rye could be a little rough even if the price were not. Imagine the customer who assumes that, for that price, it must be good.
    If God made anything better than bourbon he must have kept it for Hisself.

  5. #5
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    10,687

    Re: Paying for a Recipe

    I can't tell from the website, was this whisky made at Mt. Vernon or by someone using George's well publicized recipe.

  6. #6
    Connoisseur
    Join Date
    Apr 2011
    Location
    Toledo, OH
    Posts
    706

    Re: Paying for a Recipe

    Looks like the same bottle they sell at Mt. Vernon.
    If God made anything better than bourbon he must have kept it for Hisself.

  7. #7
    Advanced Taster
    Join Date
    Apr 2010
    Location
    Loveland CO
    Posts
    146

    Re: Paying for a Recipe

    Quote Originally Posted by Dolph Lundgren View Post
    There is a whiskey floating around right now that really bothers me. The George Washington Unaged Rye, at around $70 for a 375ml, is being marketed as a whiskey based on its "special recipe." Their schtict is that the whiskey is a limited batch white rye distilled from George "One Buck" Washington's own recipe and fermentation techniques.

    I understand that products want to differentiate themselves, and I get that. But given the cost here, I think the GW Rye is going beyond the point of merely separating itself from other products. I feel like they are trying to dupe new whiskey drinkers into buying their product by attaching an interesting back story coupled with a "special recipe" tag line. Doesn't every whiskey have it's own special recipe, i.e. mashbill? I know it's not GW's recipe, but does that really matter. Does the fact that it was GW's recipe merit the price-jump?

    I also understand the principal of caveat emptor. But to me, it still doesn't detract from the fact that they are trying to burn unassuming consumers. To me, the selling of the special recipe AT THIS PRICE is just another predatory practice.

    How you you guys/gals feel about selling a "special recipe" at a mark-up?

    FYI, I tried this at a tasting and thought it was bad, even for an unaged product.
    Another status symbol for those who need status symbols on their back credenza. Maybe if more or these come out they'll leave FR alone.
    Mark

  8. #8
    Connoisseur
    Join Date
    Jan 2013
    Location
    Downriver, Detroit, MI
    Posts
    653

    Re: Paying for a Recipe

    Quote Originally Posted by mark fleetwood View Post
    Another status symbol for those who need status symbols on their back credenza. Maybe if more or these come out they'll leave FR alone.
    Hey-Hey!!!
    I'm with ya' .....save these overpriced 'special recipe, historical oddities' for the status-seekers;
    and leave the tasty Bourbons to the rest of us, eh?

  9. #9
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    10,687

    Re: Paying for a Recipe

    And here I was thinking status cost more than $70.00.

  10. #10
    Virtuoso
    Join Date
    May 2013
    Location
    Indiana
    Posts
    1,206

    Re: Paying for a Recipe

    The President William H. Harrison Bourbon is $115 for 750 ml. Of course, President Washington was the father of our country, so a 20+% premium per 750 ml ($140 v. $115) seems warranted.

    I am not sure that I would call the recipe "special." Just curious, are there other rye whiskies available with 65% rye content?

 

 

Similar Threads

  1. Old Fashioned recipe?
    By Alden in forum Cocktails
    Replies: 38
    Last Post: 10-01-2013, 03:54
  2. Pie Crust recipe
    By bonneamie in forum Bourbon and Food
    Replies: 5
    Last Post: 08-07-2010, 17:29
  3. Margarita recipe?
    By cas in forum Non-Whiskey Alcohol
    Replies: 23
    Last Post: 08-22-2006, 07:57
  4. Mojito recipe?
    By T47 in forum Non-Whiskey Alcohol
    Replies: 22
    Last Post: 07-25-2006, 06:06

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Back to top