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  1. #1
    Connoisseur
    Join Date
    Jul 2006
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    797

    Old Four Roses ad

    Got another old Four Roses ad; this one from Chicago. Also have 5 more coming as a group, including a replacement NY one that the framer faded when mounting.


    the tower on the left in the background is the Wrigley (as in gum) building


    I'm not sure what the other smaller skyscraper to the right of the Wrigley Building is.
    My guess is that the street scene is on the Gold Coast, just north of downtown. Maybe one day I'll drive around and see if these are actual buildings (I'd guess Astor St or Dearborn).
    "A man can take a little bourbon without getting drunk, but if you hold his mouth open and pour in a quart, he's going to get sick on it."
    LBJ

  2. #2
    Guru
    Join Date
    Jun 2008
    Location
    Metro Detroit
    Posts
    5,141

    Re: Old Four Roses ad

    Very cool, I love those old Four Roses city ads.
    bibamus, moriendum est
    Sipology Blog

  3. #3
    Connoisseur
    Join Date
    Jul 2006
    Posts
    797

    Re: Old Four Roses ad

    Quote Originally Posted by Josh View Post
    Very cool, I love those old Four Roses city ads.
    thanks!
    lots available on the big auction site. pretty cheap, too.
    "A man can take a little bourbon without getting drunk, but if you hold his mouth open and pour in a quart, he's going to get sick on it."
    LBJ

  4. #4
    Guru
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    Jun 2008
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    Metro Detroit
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    Re: Old Four Roses ad

    Quote Originally Posted by bigtoys View Post
    thanks!
    lots available on the big auction site. pretty cheap, too.
    I've purchased a few ads from there but I have not yet gotten any of the city ones. Might be a fun project to try and collect them all and figure out the locations depicted like you have!
    bibamus, moriendum est
    Sipology Blog

  5. #5
    Virtuoso
    Join Date
    Oct 2011
    Location
    Atlanta
    Posts
    1,220

    Old Four Roses ad

    Are these just pages from old magazines?
    "On a long enough timeline, the survival rate for everyone drops to zero"
    T. Durden

  6. #6
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    11,736

    Re: Old Four Roses ad

    The color ads would be from magazines which was an effective way to reach your market in those days.
    We're Bourbon Geeks, it's who we are, it's what we do.

  7. #7
    Connoisseur
    Join Date
    Jul 2006
    Posts
    797

    Re: Old Four Roses ad

    Quote Originally Posted by Restaurant man View Post
    Are these just pages from old magazines?
    Yes. Like Saturday Evening Post. That creates a minor problem for framing as the back page shows through a little.
    Kind of amazing that so many people saved them.
    "A man can take a little bourbon without getting drunk, but if you hold his mouth open and pour in a quart, he's going to get sick on it."
    LBJ

  8. #8
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    11,736

    Re: Old Four Roses ad

    Well there were certainly a lot of them. Whisky brands for the most part couldn't use billboards, movies, television or radio so print ads were about it.
    We're Bourbon Geeks, it's who we are, it's what we do.

  9. #9
    Guru
    Join Date
    Jun 2012
    Location
    Commonwealth of KY
    Posts
    3,143

    Re: Old Four Roses ad

    An old light up 4R display I found a year or so ago.

    IMG_0566.jpg

  10. #10
    Disciple
    Join Date
    Jul 2012
    Location
    MOLINE,IL
    Posts
    1,756

    Re: Old Four Roses ad

    Pretty cool Sean,all that eclectic stuff is right up my alley.
    "To deny our own impulses is to deny the very thing that makes us human."
    Larry Wachowski

 

 

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