It seems to me that bourbon (or whiskey in general) is one of the few industries where the consumer base demands honesty. Maybe I'm more aware of our priority in truth due to my involvement with this community, as well as the industry. Anyone else agree or disagree? I'm sure there are plenty of examples that would negate my point, but it's interesting to observe how the bourbon community holds honesty in such high regard, compared to other consumables.

Or maybe it's just us? Maybe we're just the types that are concerned with pedigree, we want to know what blades of grass our cow ate before it was slaughtered, we want to know the name of who sewed our pants together, we want to know what square mile our coffee beans were harvested from...