Yes, one cannot contend against an article of faith.
We're Bourbon Geeks, it's who we are, it's what we do.
Apropos to this thread:
"Sip it and say there is no solace for the soul, no tonic for the body like old Bourbon whiskey"-Joshua Soule Smith
It seems to me that there are two very different ways to define "honest" in the bourbon industry. On the one hand, there are very specific rules governing what "Straight Bourbon" means. On the other hand, there is a ton of crap in the marketing side of the business about that little ole distilerry down in the holler. For example, is anyone believing the back story for WT's new Forgiven whiskey? And how many gentlemen actually were the fathers of bourbon?
In the end, if it says Straight Bourbon or Bottled in Bond on the label, you have a pretty good indication that it meets certain minimum standards. At the retail level, however, I recently purchased a liter of WT101 at a Costco in Iowa. The shelf tag said it was 8YO. I knew that could not be true so I read the label. NAS. Even though I knew it was BS, I bought it anyway because the price was right even for NAS.
If God made anything better than bourbon he must have kept it for Hisself.