Dear God you are correct. That label is terrifying. But I think it throws people off who care too much about these things: they buy Templeton and Ritt stays cheap.
Agreed - I don't much care what the labels look like, but if ugly keeps the demand/price down - keep it up!
Gary (aka 'Country')
"Too much of anything is bad, but too much of good whiskey is barely enough." - Mark Twain
"Because Whiskey Matters!" - David Perkins