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  1. #1
    Virtuoso
    Join Date
    Mar 2007
    Location
    Northern CA
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    1,130

    Non-chill filter

    Last we discussed this was 2008 in Non-Chill-Filtering
    http://www.straightbourbon.com/forum...ead.php?t=9424

    Why are we still doing this. Many example showed that it is better not to and has a better taste profile.

    Just odd, are they not listening or not learning. Or I am missing something.

    Like my work, to offset perhaps customer perception dealing with potential particulates or precipitate floating around?

  2. #2
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
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    12,340

    Re: Non-chill filter

    Most consumers at this point aren't willing to accept their whisky taking on a cloudy, milky appearance when it gets cold.
    We're Bourbon Geeks, it's who we are, it's what we do.

  3. #3
    Disciple
    Join Date
    Jul 2012
    Location
    MOLINE,IL
    Posts
    1,775

    Re: Non-chill filter

    Quote Originally Posted by squire View Post
    Most consumers at this point aren't willing to accept their whisky taking on a cloudy, milky appearance when it gets cold.
    What Squire says holds indefinitely true,we are the 1%er's and what people don't understand won't be readily accepted by the mass markets.
    "To deny our own impulses is to deny the very thing that makes us human."
    Larry Wachowski

  4. #4
    Virtuoso
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    Mar 2007
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    Northern CA
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    1,130

    Non-chill filter

    Quote Originally Posted by squire View Post
    Most consumers at this point aren't willing to accept their whisky taking on a cloudy, milky appearance when it gets cold.
    I love it when this happens. Even my non-bourbon drinker love this. And these are friends who mixed PVW15-pre09 with Coke previously but now drinking good bourbon straight or with ice.

  5. #5
    Guru
    Join Date
    May 2013
    Location
    Louisville, KY
    Posts
    2,398

    Re: Non-chill filter

    i agree. im not for doing something if it doesnt need to be done. i dont need my coffee filters bleached, i dont need chill-filtered whisky, i dont need food coloring added to my key lime pie to make it green (for those who dont know, its actually yellow).

  6. #6
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    12,340

    Re: Non-chill filter

    Lime ain't green? Like I said, consumer expectations.
    We're Bourbon Geeks, it's who we are, it's what we do.

  7. #7
    Connoisseur
    Join Date
    Apr 2013
    Location
    Columbus, IN
    Posts
    742

    Non-chill filter

    I think it should be taken a step further. I would love to see NCF plus more barrel proof offerings, especially in the rye department.

  8. #8
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    12,340

    Re: Non-chill filter

    So would I whiskey, so would I.
    We're Bourbon Geeks, it's who we are, it's what we do.

  9. #9
    Guru
    Join Date
    May 2013
    Location
    Louisville, KY
    Posts
    2,398

    Re: Non-chill filter

    i third that!....................

  10. #10
    Connoisseur
    Join Date
    Jan 2013
    Location
    Downriver, Detroit, MI
    Posts
    923

    Re: Non-chill filter

    I'll 'fourth' it! Almost all my taste-favorite Bourbons are NOT chill filtered, and I certainly don't mind seeing that haze form in my glass, if I add a few drops of water. I guess we should all be happy we have at least a few nice selections offered that aren't filtered. Here's hoping the number of choices expand and don't shrink.

 

 

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