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  1. #41
    Connoisseur
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    Aug 2012
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    Honolulu, HI
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    539

    Re: Michter's Celebration Limited Edition Sour Mash

    Quote Originally Posted by P&MLiquorsEric View Post
    True. Someone has to test the elasticity of the marketplace.
    Better for the distiller of the year to do it then those hacks at 4R or Buffalo Trace.
    Peggy: Look Al, the rubes think I'm sexy!
    Al: So would I if I had whiskey for breakfast.

  2. #42
    Enthusiast
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    Apr 2013
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    Harrisburg, Oregon
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    424

    Re: Michter's Celebration Limited Edition Sour Mash

    It dawned on me today while walking around that between this and the Pappy Van Winkle Clothing and Lifestyle Accessory Brand™ we're just about at bourbon's "jump the shark" moment.

    Thank god.

  3. #43
    Guru
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    Sep 2004
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    Re: Michter's Celebration Limited Edition Sour Mash

    I expect the Van Winkles will mine the vein as long as it lasts. It only takes one influential foodie/critic/tv personality to declare the supply of real Pappy is now used up and the snowball starts to roll.
    We're Bourbon Geeks, it's who we are, it's what we do.

  4. #44
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    Dec 2011
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    948

    Re: Michter's Celebration Limited Edition Sour Mash

    Quote Originally Posted by suntour View Post
    It dawned on me today while walking around that between this and the Pappy Van Winkle Clothing and Lifestyle Accessory Brand™....
    I thought you were joking, but I checked their site just to make sure. To my shock/horror/awe I stumbled on this

  5. #45
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    Re: Michter's Celebration Limited Edition Sour Mash

    In the end there can be only one.
    We're Bourbon Geeks, it's who we are, it's what we do.

  6. #46
    Disciple
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    May 2013
    Location
    Indiana
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    1,631

    Re: Michter's Celebration Limited Edition Sour Mash

    Market tops are often marked by irrationality.

  7. #47
    Connoisseur
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    Aug 2009
    Location
    Manheim, PA 17545
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    763

    Re: Michter's Celebration Limited Edition Sour Mash

    This kind of stuff deeply concerns me, being the Michter's (Pennsylvania) guy that I am.

    So let's break this down- with a little fun PA Michter's history thrown in:

    The whiskey-
    According to some information I was given, the Michter's Sour Mash (Note it is NOT a bourbon or rye just like the original from PA) is a blend of Rittenhouse Rye and Old Forester Bourbon. I happen to have several bottles of each and after some experimentation, I was able to replicate the Michter's Sour Mash profile perfectly. At that end, I think I can trust the information I was given. This being said and assuming the Michter's Sour Mash is Rittenhouse and Old Forester, what are the chances of 20-30 year old barrels of these products being available to a bulk whiskey producer? Did they change the mix just for this release? We've not been able to trust Michter's on several other occasions in the past, so why believe them here? It's like the boy who cried "Wolf!" With no age statement, they really don't have to be truthful I suppose...

    The bottle and packaging:
    Here's something that Michter's has stayed truthful on in its excessive pricing. Back in 1980, T.D. Veru, owner of Michter's Distillery in Schaefferstown, PA at the time commissioned a numbered series of 24K gold glazed decanters to commemorate Michter's becoming a National Historic Landmark. The Summer 1980 "The Michter's Collector" newsletter states that Carlos Leffler purchased the number zero decanter for $4500.00 at auction. Proceeds were donated to the Historic Schaefferstown Farm. The number one decanter was purchased by Tony Cek, owner of Tony's Mining Company Restaurant. Tony spent the night outside the Jug House in 48 degree temperatures to ensure his spot at the front of the line. Tony was the best Michter's collector around back in 1980. Tony's decanter and all consecutive decanters were sold for $500.00 each and came with a certificate of authenticity and a gold number on the bottom of the decanter. Display cases were available separately to Michter's Collectors Society members only at additional cost. When the celebration weekend was over, 893 of the 2000 decanters were sold. The remaining decanters were publicly smashed in the parking lot by Mr. Veru to "protect the value of the sold decanters." Funny thing is- I have several cases of these gold pot still decanters (empty) with numbers over 893! Oops! They were also available empty, by request, from the Jug House for several years after 1980. So much for honesty. This all being said, even the original Michter's could be shady and overprice things. So in retrospect, I guess Michter's is carrying on a tradition. Let's see if there are any buyers on this gold bottle though- times have changed, and so has the whiskey inside.......
    If you have anything Michter's or Pennco and would like to sell it or share it with me, please let me know.

  8. #48
    Disciple
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    May 2008
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    Chicagoland, Illinois
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    Re: Michter's Celebration Limited Edition Sour Mash

    Excellent "funny thing is" story and observation Ethan. Any possible further info on the ratios of your blend?
    Thad

    BTOTY-2011

  9. #49
    Connoisseur
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    Nov 2011
    Location
    Cincinnati
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    800

    Re: Michter's Celebration Limited Edition Sour Mash

    Quote Originally Posted by LostBottle View Post
    I thought you were joking, but I checked their site just to make sure. To my shock/horror/awe I stumbled on this
    What is really shocking about the VanWinkles selling clothing and other items with their brand? I am pretty sure that 4R's, BT and Makers all do this. It is just good marketing to get people to pay for your advertising.


    Sent from my iPhone using Tapatalk - now Free

  10. #50
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    Sep 2004
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    Jackson, MS
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    Re: Michter's Celebration Limited Edition Sour Mash

    Ethan I think you're on to something there with the OF/Ritt blend. From what I recall about the original Michters, that taste profile sounds about right.
    We're Bourbon Geeks, it's who we are, it's what we do.

 

 

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