This talk of pappy and why is it so special reminds me of the hype here in Central Iowa for Templeton Rye. It's was odd to know people who would never drink any kind of whiskey outside of maybe a jack and coke. But when they heard that templeton was going to be at xyz store they would take the morning off and run over to the store right away so they could be first in line to purchase.
Now the stuff is everywhere and hardly anyone around here talks about it. The fad came and went, hopefully that will happen with the high end bourbons too.
It's an exclusivity thing. I've had everything up to the 20 and it was good...and maybe even worth buying at retail, but the aftermarket prices are just crazy. The only drink I've ever had that I has thought was worth $200+ is TUN 1401 Batch 3.
I can definitely hear the beanie babies angle, but I can also see the Pliny the Elder (the beer) angle.
However many years later, they still can't make enough of it, and it sells out almost immediately everywhere it goes. My store gets some but never puts it out on the shelf - you have to ask for it. I suspect the heat will cool from Pappy at some point, but it goes more the Pliny route than the Beanie route. Then again, people are drinking Pliny immediately after they buy it. I suspect the bubble aspect will come from the hoarders (who drove the prices up and through the roof) who never drank their whiskey, trying to unload it when they stop caring a few years from now.
It already has. Try a 12yr S-W vs 12yr BT ORVW. They are night and day. I still like the BT stuff, but it's not the same (and mostly not worth it unless you can actually get retail.)
Last edited by smknjoe; 09-24-2013 at 19:18.
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"These rumors tend to be started by people who don't really understand how the business works, which goes for a lot of people who work in the business."
Edit: keep in mind S-W has reached almost mythic levels with aficionados so its hard to compare. I just tasted an older Lot B at KBF and would have to say the newer stuff can't beat that one but maybe neither could another year with the same source. It was that good( thanks Dougdog).
Last edited by Old Dusty; 09-24-2013 at 19:18.
They say some of my stars drink whiskey, but I have found that ones who drink milkshakes don't win many ball games-Casey Stengel