I was invited to a couple of tastings for Lost Distillery, but their marketing turns me off. Why not just market your own whiskey. It's a Malt blend masquerading as old single Malts?

"Using detailed research, our master Archivist has pieced together the story of how whiskies from closed distilleries might have tasted when last distilled. Our whisky making team then use this research to marry Single Malt Whiskies to achieve our goal: Present day interpretations of Long Lost Whisky Legends."

There's a lot of wiggle room there. I guess taste, and price will tell, but it feels like smoke and mirrors to start.