Why do more people need to know about it? Why is it still showing up in magazines and newspapers all over the land? Why are these whiskeys getting less retail distribution so they can send more to bars and restaurants so that more people can "experience" this whiskey thus building awareness? I know that they alone don't fuel the hype machine, but nevertheless why add any fuel at all?

Who wins:

  • Flippers
  • Retailers that like to gouge

Who loses:

  • Enthusiasts
  • Retailers that don't gouge (because they get 500 phone calls and send home angry customers empty handed)

What is in this for BT/Julian? They haven't raised the price much, so they aren't really making much off this. Kudos to them for that. However, it doesn't really matter because so few people can actually get it at this price anymore. So what is the motivation? Is there a long term plan to drastically raise the price to finally balance out the supply and demand? Something else? Help me out guys and gals....