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  1. #1
    Virtuoso
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    Nov 2011
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    Ezra Brooks oddity

    I tried a search and didn't find anything.

    Can't say I know much about this brand. But I did notice something odd with some bottles of black label Ezra Brooks. On the neck it says "90" while on the main label it says 40% alc/vol.

    Is this just some labeling screwup?


  2. #2
    Enthusiast
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    Re: Ezra Brooks oddity

    not a screw up. They are probably trying to be mis-leading on purpose.
    "Sat down to my supper twas a bottle of red whiskey" -Dire Wolf

  3. #3
    Enthusiast
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    May 2012
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    Charleston, WV
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    Re: Ezra Brooks oddity

    Took a quick look at the Luxco website ... says Ezra Brooks Black comes in 80 and 90 proof. Looks like the bottle you got has the wrong cap/neck shrink wrap [my guess].

    [Ref: http://www.luxco.com/public/brands/s...asp?brandid=22 ]
    Sto lat!!!

    bllygthrd

  4. #4
    Guru
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    Re: Ezra Brooks oddity

    ive noticed that for the past few months. i think they are lowering the 90 to 80 proof, but keeping the big '90' on the label, as if htat were part of the name. it is very misleading, and probably intentionally at that. if you watch the inventory, at least for the past few months, you see the 90 proof '90' label being replaced with 80 proof '90' label. what doesnt make sense though, is that there are now TWO 80 proof Ezra's, one just is called '90'.

  5. #5

    Re: Ezra Brooks oddity

    My rep pointed this out late last year when I ordered EB90. He said it is now 80 proof.

  6. #6
    Virtuoso
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    Twin Cities, MN
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    Re: Ezra Brooks oddity

    Life's too short, and there's too much good whiskey within reach.

  7. #7
    Virtuoso
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    Jun 2012
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    Louisville, ky
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    Re: Ezra Brooks oddity

    Wow! it's one thing to slip some old stock of shrink labels on the bottles...another entirely to brand it as something it technically isn't.

  8. #8
    Guru
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    Re: Ezra Brooks oddity

    Hahaha so what the heck is the 90 supposed to stand for?

  9. #9
    Bourbonian Of The Year 2013 and Guru
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    Sep 2004
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    Just East of the Big Chicken, GA
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    Re: Ezra Brooks oddity

    I usually don't get as worked up over the sometimes sketchy info on labels as some here do, but this one is waaaaaay over the top in it's deceptiveness. Really, really, bad.

    I have purchased a fair amount of EB 90 proof in my day, and would have definitely been fooled by this subterfuge the next time I went to purchase another. The "old" 80 proof was a white label, yes?
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

  10. #10
    Connoisseur
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    Mar 2012
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    New Orleans, LA
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    885

    Re: Ezra Brooks oddity

    Quote Originally Posted by MyOldKyDram View Post
    Hahaha so what the heck is the 90 supposed to stand for?
    It's supposed to mean you are only getting 90% of the alcohol you used to get in the same bottle.

 

 

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