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  1. #11
    Disciple
    Join Date
    Jun 2013
    Location
    NWGA
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    1,664

    Re: Ezra Brooks oddity

    Quote Originally Posted by Trey Manthey View Post
    It's supposed to mean you are only getting 90% of the alcohol you used to get in the same bottle.
    Now that's funny but i bet there is some cheapa** executive that agreed to use the old labels until they run out. After all their profit margin is so slim on this.

  2. #12
    Connoisseur
    Join Date
    Aug 2009
    Location
    Manheim, PA 17545
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    757

    Re: Ezra Brooks oddity

    Wait one minute here. There's a chance that they cut the 7/101 and now watered my 90 to 80. Oh hell no!
    If you have anything Michter's or Pennco and would like to sell it or share it with me, please let me know.

  3. #13
    Guru
    Join Date
    May 2013
    Location
    Louisville, KY
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    2,068

    Re: Ezra Brooks oddity

    Quote Originally Posted by ethangsmith View Post
    Wait one minute here. There's a chance that they cut the 7/101 and now watered my 90 to 80. Oh hell no!


    relax, ethan, i picked up a 7/101 over the weekend, so theyre still out there!

  4. #14
    Connoisseur
    Join Date
    Aug 2009
    Location
    Manheim, PA 17545
    Posts
    757

    Re: Ezra Brooks oddity

    ...but is it back stock....
    If you have anything Michter's or Pennco and would like to sell it or share it with me, please let me know.

  5. #15
    Guru
    Join Date
    May 2013
    Location
    Louisville, KY
    Posts
    2,068

    Re: Ezra Brooks oddity

    Quote Originally Posted by ethangsmith View Post
    ...but is it back stock....
    i dunno. theres been 2-3 at every big store ive seen in the past few weeks

  6. #16
    Advanced Taster
    Join Date
    Feb 2012
    Location
    Melrose, MA
    Posts
    100

    Re: Ezra Brooks oddity

    I remember when Ezra Brooks was "the only bourbon worthy of a cork". Oh how the mighty have fallen.


    Sent from my iPad using Tapatalk - now Free
    One whiskey for every ghost.

  7. #17
    Advanced Taster
    Join Date
    Apr 2010
    Location
    Loveland CO
    Posts
    148

    Re: Ezra Brooks oddity

    Can't wait for this to spill over (sorry) to milk producers. What was 2% will become "Pure No. 2" or some such deceit (while actually being 1%). Back on ER90 (or ER90-like), any reason to think its got a bit more age than the white 80 label, or the green 80proofer label?
    Mark

  8. #18
    Apprentice
    Join Date
    Dec 2008
    Location
    Leesburg VA
    Posts
    28

    Re: Ezra Brooks oddity

    I always liked Ezra Brooks 90. I put it in the same class as Evan Williams black and 1783. The Evan Williams was a bit better, but Ezra was cheaper and higher proof. So I have purchased all 3 depending on my mood. I really hate to see it go if it is really being phased out.

    I would say the 90 on the neck label is just for the transition to 80 proof. Ezra Brooks' website shows the 80 proof bottle with a different neck label. Since it only says 90, not 90 proof legally there shouldn't be a problem, although it does confuse the customer. There was a similar transition I followed on Evan Williams BIB about this time last year. They changed the front label, back label, neck label and bottle. I found 4 variations.

    old front / old back / old neck / old bottle
    new front / new back / old neck / old bottle (transition bottle)
    new front / new back / new neck / old bottle (transition bottle)
    new front / new back / new neck / new bottle

  9. #19
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    11,553

    Re: Ezra Brooks oddity

    90 is the IQ of the decision maker who decided regular customers wouldn't notice the subterfuge.
    We're Bourbon Geeks, it's who we are, it's what we do.

  10. #20
    Guru
    Join Date
    Dec 2012
    Location
    Houston
    Posts
    2,460

    Re: Ezra Brooks oddity

    Quote Originally Posted by squire View Post
    90 is the IQ of the decision maker who decided regular customers wouldn't notice the subterfuge.
    Bazinga!.........
    I've never tried GTS with any sort of soda. Maybe I'm missing out; but I'm OK with that.

 

 

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