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  1. #1
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    Bender's Small Batch Age Rye

    My local store owner pulled out this new bottle to show me, and try to sell me. He put the price tag on it while I was holding it. At $46.95 it was a bit much for me without looking into it. I don't remember seeing any pertinent info on the stylish label but I was also not really interested at the time.

    Being a brand new company with 7yr old whiskey I assumed it was made elsewhere and they just blended it and bottled it and put a hefty price tag on it as we've seen too many times before. But after looking into at their website http://bendersrye.com/rye/ it seems like maybe they made it themselves before they had a company and label to sell it? At least they put a fair amount of info on their website.

    Anyone have any thoughts about it, heard of it or tried it?
    Last edited by RVTsteve; 11-08-2013 at 11:24.

  2. #2
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    Re: Bender's Small Batch Age Rye

    Don't know anything about it but if the company was launched in 2013 it seems a bit tricky to have a 7yo rye distilled and ready to go! They talk a good game about blending in small batches but not much talk on distilling. An interesting mashbill that seems to be different from the typical LDI/MGP rye but no idea where it is from.
    That yella whiskey runnin' down my throat like honey dew vine water and I took another slash…

    Nullum Gratuitum Prandium
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  3. #3
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    Re: Bender's Small Batch Age Rye

    From what I can see it was distilled at a place called Treasure island distillery in California but couldn't find a website for them. Did find mention of a vodka they make though.
    Peggy: Look Al, the rubes think I'm sexy!
    Al: So would I if I had whiskey for breakfast.

  4. #4
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    Re: Bender's Small Batch Age Rye

    Yeah, I saw that it was at The Treasure Island Distillery. Treasure Island is right here in the Bay, literally right between Oakland and San Francisco, in the middle of the Bay Bridge. Looks like the distillery there is now this place http://www.raffdistillerie.com/about.html and was probably a shared facility.

    So looks like they don't have a distillery but had it made locally at this shared facility and maybe couldn't get their company off the ground until now to sell it? I don't know though, seems like some info might be missing. Seems unlikely they purposefully invested a bunch of money in product and production without putting anything out there or marketing ahead of it. Or maybe we're just jaded from what so many other small companies have done. Either way seems like they're still an NDP but with their own recipe.. or something.

    At that price point I'm not tempted to buy it but would certainly drink it if poured for me.

  5. #5
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    Re: Bender's Small Batch Age Rye

    At that price I would take a gamble on it if it were a confirmed micro make. To me the proof and age makes it reasonable. If it is sourced from MGP not for me then.
    Peggy: Look Al, the rubes think I'm sexy!
    Al: So would I if I had whiskey for breakfast.

  6. #6
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    Re: Bender's Small Batch Age Rye

    Rather disingenuous. Colorful how they describe their insistence on using only High Sierra Mountains Hetch Hetchy water then you realize that's the reservoir that supplies ordinary San Francisco tap water.

    What they call a mash bill seems to be a blend of 85% rye whisky and 15% corn whisky without any comment on who is the actual maker except the ABV of the corn whisky indicates Canadian origin. The only technical information I could glean is the whiskys were run off a column still and a doubler.

    No, they didn't make it either there or someplace else, the profile of Mr. Bender says he has 12 years experience without saying in what and the profile of Mr. Cohen says he is "focusing on the "art" of brand ideation and brand building" which is nice to know but not really relevant.

    They do have a blog with recipes, women's events, various chit chat and a detailed photo of the shop that prints their labels, but not one picture of a still or any whisky making equipment.

    New guys with ideas, I wish them well but I'm not paying large for a pretty label on a cork stoppered bottle.
    We're Bourbon Geeks, it's who we are, it's what we do.

  7. #7
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    Re: Bender's Small Batch Age Rye

    Yes, there profiles and blog are full of a lot of fluff but not too much substance. I did notice some issues with the "mash bill" but your analysis of it starts to make sense. Sounds like it is just a sourced and blended product. I would pass also.
    Peggy: Look Al, the rubes think I'm sexy!
    Al: So would I if I had whiskey for breakfast.

  8. #8
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    Re: Bender's Small Batch Age Rye

    Quote Originally Posted by squire View Post
    ...and the profile of Mr. Cohen says he is "focusing on the "art" of brand ideation and brand building" which is nice to know but not relevant.
    Oh my, this baby's a hoot!! Now, we have a whiskey purveyor marketing...their MARKETING!!!!
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

  9. #9
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    Re: Bender's Small Batch Age Rye

    I just realized if it is a blend of corn and rye whiskies wouldn't it have to be referred to as a blend and not just rye whiskey?
    Peggy: Look Al, the rubes think I'm sexy!
    Al: So would I if I had whiskey for breakfast.

  10. #10
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    Re: Bender's Small Batch Age Rye

    Not necessarily unless they plan to add the word straight to the label. A blend of whiskys is just whisky.
    We're Bourbon Geeks, it's who we are, it's what we do.

 

 

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