Makers sells a lot of whiskey and has a loyal consumer base but has painted itself into a corner as far as the lucrative high mark up premium market is concerned.
If you have been saying that anything over 4 yrs is overaged how do you market an extra aged premium? If you have been saying that you take pains to insure that every barrel tastes the same how do you sell "special" barrels to retailers?
Finishing your product is one option, see Makers 46. Maybe you could make the case that very occasionally there are a few barrels that are just too good to batch and you are allowing very select retailers to bottle them and upcharge for the product at retail.
I have heard rumors about a Makers barrel program also but it was from a distributor who may have been whishing more than reporting.