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  1. #21
    Virtuoso
    Join Date
    Aug 2008
    Location
    Tallahassee
    Posts
    1,365

    Re: Maker's Mark Private Retailer Selection?

    Makers sells a lot of whiskey and has a loyal consumer base but has painted itself into a corner as far as the lucrative high mark up premium market is concerned.
    If you have been saying that anything over 4 yrs is overaged how do you market an extra aged premium? If you have been saying that you take pains to insure that every barrel tastes the same how do you sell "special" barrels to retailers?
    Finishing your product is one option, see Makers 46. Maybe you could make the case that very occasionally there are a few barrels that are just too good to batch and you are allowing very select retailers to bottle them and upcharge for the product at retail.
    I have heard rumors about a Makers barrel program also but it was from a distributor who may have been whishing more than reporting.

  2. #22
    Guru
    Join Date
    Sep 2004
    Location
    Jackson, MS
    Posts
    11,713

    Re: Maker's Mark Private Retailer Selection?

    Well, Jack has come out with a fair amount of different stuff and their fans aren't outside the gates with pitchforks and torches.
    We're Bourbon Geeks, it's who we are, it's what we do.

 

 

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