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  1. #31
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    Re: WT101 Rye Returns?

    Time was (quite a long time actually) our local choices were Beam Rye, Overholdt or WT 101 if you wanted something with the word rye on the label. Times have changed and WT may have overplayed their hand by leaving a vacant spot on the shelves too long to be filled by a bunch of new labels. Game on, as the kids say.
    We're Bourbon Geeks, it's who we are, it's what we do.

  2. #32
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    Re: WT101 Rye Returns?

    Excellent point Squire. A brand can't take anything for granted these days. Forgetting about all of the terrific ryes many of us have at home, Willett, Ritt BIB, Baby Saz, Jeff, etc., I see Bulleit amongst others at just about every bar I go to. WT 101 will surely reclaim some shelf space, but it may have lost some of its mojo in the meantime.

    Sent from my KFJWI using Tapatalk 2
    Last edited by jeffrey r; 11-24-2013 at 12:51.

  3. #33
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    948

    Re: WT101 Rye Returns?

    I look at this the same way as Campari marketing. I think about it less as a return and more as WTR101 building upon the success achieved by WTR81. The new WTR101 is for those that want a premium rye delivering bolder flavor at a reasonable price increase from the original Wild Turkey Rye 81.

  4. #34
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    Re: WT101 Rye Returns?

    Quote Originally Posted by LostBottle View Post
    I look at this the same way as Campari marketing. I think about it less as a return and more as WTR101 building upon the success achieved by WTR81. The new WTR101 is for those that want a premium rye delivering bolder flavor at a reasonable price increase from the original Wild Turkey Rye 81.
    That makes sense, provided a consumer's first affair with Wild Turkey rye occurred at 81 proof. And that it was a positive experience. For those who were brought up on the 101, the alternative argument stands. So that marketing would only be logical if they brought more consumers aboard than they kicked off.

    Off-topic, what the hell is a KFJWI, jeffrey r?

  5. #35
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    Re: WT101 Rye Returns?

    I did a 4-way blind tasting this afternoon with Ritt BIB (DSP-1 and DSP-354), WTR101, and Jeff10.

    IMG_0502.JPG

    I found the color to be very similar, although both Ritt BIBs were lighter than the other two (and I thought the WTR101 was darker than the Jeff10, which surprised me). On the nose, the Jeff10 really shined - head/shoulders above the other 3, which wasn't a surprise. The DSP-354 also stood out as being the most "bourbony" nose of the bunch. The DSP-1 and WTR101 were fairly similar, although I thought the WTR101 was a bit sweeter and softer. I had guessed correctly which was which based on the nose and color (surprised myself!), although I was iffy on the DSP-1 and WTR101 (and thought they might be a coin-flip).

    I did three rounds of tasting (only poured 1/2 ounce of each, so these were small sips). The Jeff10 was the clear winner, having more complexity and stronger flavors (again, no surprise). At first I liked the DSP-1 more than the WTR101 or DSP-354, both of which I thought were "softer" on the palate. In later rounds, I liked the WTR101 more and the 354 less (and at the end of the tastings, I changed my guesses and wound up mixing up the DSP-1 and WTR101). The 354 is definitely a bit sweeter than the others, and was my least favorite of the bunch.

    The conclusion I came to was that I should buy more Jeff 10 before the price goes up Also, that I won't hurt myself trying to pick up any WTR101, as today I found it quite similar to DSP-1. Hadn't planned on bunkering DSP-354 before this, as I liked DSP-1 better most of the time. On any given Sunday (or day that ends in "day"), the WTR101 might edge out the DSP-1, but at a higher premium (and I expect the comeback of WTR101 won't come with a price decline), I won't be in a hurry to stock up.
    Gary
    =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
    "Too much of anything is bad, but too much of good whiskey is barely enough." - Mark Twain
    "Because Whiskey Matters!" - David Perkins

  6. #36
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    Re: WT101 Rye Returns?

    Quote Originally Posted by LostBottle View Post
    This is great news! Well, sort of; hopefully consumers will see some of it too. I will get blasted for saying this, but I prefer the spicier WTR101 over the bourbony Ritt BIB.
    No blasting here. I prefer WTR101 as well.

  7. #37
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    Re: WT101 Rye Returns?

    Great summary Gary! I especially found the comparison of WTR101 and Ritt DSP-1 interesting and encouraging.

    I think one of the dilemmas we will face is future changes as rye continues its resurgence. I really like Jeff10 but my version is NCF (Canadian), 100% rye. It is spicy but sweet at the same time. I believe that it has already or will be changing soon. I like WTR101. It is like a spice bomb. It makes my lips and tongue tingle. I love it! I like Ritt BIB as well but find that I prefer to mix it with lesser expensive bourbons like OGD and HH 6 Year BIB to spice them up. Of course, as we know, it has already undergone change.

    As you point out, prices continue to increase.

  8. #38
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    Re: WT101 Rye Returns?

    Quote Originally Posted by mbroo5880i View Post
    Great summary Gary! I especially found the comparison of WTR101 and Ritt DSP-1 interesting and encouraging.

    I think one of the dilemmas we will face is future changes as rye continues its resurgence. I really like the Jeff10 but my version is NCF (Canadian), 100% rye. It is spicy but sweet at the same time. I believe that it has already or will be changing soon. I like WTR101. It is like a spice bomb. It makes my lips and tongue tingle. I love it! I like Ritt BIB as well but find that I prefer to mix it with lesser expensive bourbons like OGD and HH 6 Year BIB to spice them up. Of course, as we know, it has already undergone change.

    As you point out, prices continue to increase.
    I wish that I had remembered to ask Trey about the Jeff 10 Rye but it was another question I forgot to ask. Should have written the damn things down. Probably wouldn't have gotten a definitive answer but never hurts to try!
    That yella whiskey runnin' down my throat like honey dew vine water and I took another slash…

    Nullum Gratuitum Prandium
    Ne Illegitimi Carborundum

  9. #39
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    Re: WT101 Rye Returns?

    Quote Originally Posted by Alphanumeric View Post

    Off-topic, what the hell is a KFJWI, jeffrey r?
    Ha. Never really noticed that. KF stands for a Kindle Fire HD tablet from Amazon. Not sure what the JWI means.

  10. #40
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    Jan 2013
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    Henderson, Ky
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    117

    Re: WT101 Rye Returns?

    Thanks for the work Gary. The notes are most helpful.

 

 

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