That would be a great idea. I remember discussion at the L&G tour year before last that the BIB term just didnt appeal to the current crowd buying bourbon. So here is my mission for the marketing guys (yep I'm throwing down the gauntlet here): raise the bottled in bond status to the premium level it deserves to be. The term shows that this whiskey was made under more stringent guidelines than your average pour, and it is about as much an american whiskey exclusive term as there can be!

Tom (Good Call!) C