We've all seen these micro/NDP websites where they proudly show a picture of their still (sometimes just a paste from a page in a manufacturer's catalog) which is an artisanal pot with a rectifying column on top that was originally designed to make eau de vie. What strikes me is the size, even my rudimentary math skills can figure out that thing's not big enough to support a brand already in national distribution.
Can you make good Bourbon in a such a still? Well of course you can, J. W. Dant made whisky with a steam pipe in a hollow log until he could afford a proper still. Todd Leupold and other craftsmen around the country today are using the labor intensive pot still to great effect but that's not what I'm talking about.
My point is about market driven producers pushing the image of a small, hand crafted operation.
My question is do we really care what sort of still they claim to use, does the size and type matter to anyone here?