Quote Originally Posted by squire View Post
I credit the average consumer with having more than a passing interest in the brands but also think price and appearance are the main decision forces. We might paint the placards and lead the march but they are the ones with the votes.
Walked down a scotch aisle today (of which I am barely knowledgable) and thought "wow, you're screwed when you first dive into this....may as well pick an artificial price barrier and close your eyes and pick"